Top Product Placement Companies to Watch

Oct 29, 2022 10 minutes read

As the global economy continues to rebound from the pandemic, businesses are looking for ways to increase their spending and product placement is predicted to see a significant uptick in 2021. According to a recent report, product placement spending is expected to grow by nearly 14% next year, reaching just over $23 billion.

This method of marketing intertwining products into storylines has been used for centuries, with one of the earliest examples being soap operas in the 1930s. Nowadays, product placement is more ubiquitous than it has ever been, with TV programs like The Office exhibiting more than 1,400 separate instances of product placement over the course of its run.

While some may view product placement as a cheap way to advertise, when done correctly, it can be an effective way to reach consumers and create a lasting impression. If you're considering incorporating product placement into your marketing strategy, here are a few things to keep in mind.

How to Use Product Placement in Your Videos

If you're in the business of creating videos, then you've probably considered using product placement as a way to generate revenue. After all, what better way to get your products seen by potential customers than to have them featured in a popular video?

But before you start spending money on product placement, it's important to understand how to do it effectively. To be successful, you must find a way to market the product without being too aggressive.

One possible fix would be to show the product sooner in the video. This way, viewers are more likely to notice it and remember it when they see it again later on. Another possible solution is to choose a verbal position. This involves mentioning the product by name at some point during the video.

Of course, there are other factors to consider as well when it comes to product placement. But if you keep these tips in mind, you'll be well on your way to success!

Ryff: Hollywood's New AI-Powered Product Placement

Hollywood has always been a cutting-edge industry, and that's especially true when it comes to technology. So it's no surprise that a new AI-powered product placement company called Ryff is making waves in Tinseltown.

Founded in 2018, Ryff uses proprietary AI technology to analyze moving image content and share deep data intelligence with clients. This helps identify opportunities to connect brands to relevant content, resulting in more effective product placement.

What's really impressive about Ryff is the way its AI technology can identify subtle opportunities for product placement that humans might miss. For example, if a character is using a particular type of phone or computer, Ryff can quickly identify which brand would be most appropriate for that placement.

This level of accuracy and efficiency is helping Ryff secure some big-name clients, and it's only going to keep growing as word spreads about this innovative new service. So if you're in the business of product placement, keep your eye on Ryff – it's sure to be a major player in Hollywood for years to come!

In-content Advertising Platform: Mirriad

As technology advances, so too does the potential for in-content advertising. Mirriad is a leading in-content advertising platform that allows brands to seamlessly integrate their products into virtual scenes.

Using artificial intelligence, Mirriad selects contextually relevant scenes from popular films and TV shows in which to place ads. This ensures that brands are getting optimal exposure to their target audiences.

What's more, Mirriad's tech advances allow for realistic product placement. This means that viewers will actually see products being used in the show, rather than just seeing a logo or mention of a brand.

This type of advertising is highly effective because it doesn't interrupt the viewer's experience. Instead, it feels like a natural part of the show. And because viewers are already engaged with the content, they're more likely to pay attention to the ad and remember it later.

If you're looking for a way to get your brand in front of millions of people, in-content advertising is definitely worth considering. And Mirriad is the perfect platform to get started with.

Swappear: A Computer Vision Based Advertisement Solution

Video-sharing sites are a dime a dozen these days. There's YouTube, Vimeo, Dailymotion, and many others. And with the rise of social media, people are increasingly sharing videos on platforms like Facebook, Twitter, and Instagram.

With all of this video being shared, there's a huge opportunity for companies to get their products in front of potential customers. But how do you do that?

Enter Swappear.

Swappear is an advertisement solution that uses computer vision to target specific products and place them in videos. To begin, you must make a 3D model of the item you want to promote. Then, you upload that model to the Swappear platform.

Next, algorithms analyze the video and identify places where the product could be placed. Finally, the product is inserted into the video in those locations.

So why is this better than traditional advertising? First, because it's targeted. You're only placing your product in front of people who are already interested in watching the video. Second, because it's interactive. Viewers can see what the product looks like and how it works without having to leave the video they're watching.

If you're looking for a new way to get your products in front of potential customers, Swappear is definitely worth checking out.

SynthEyes for Virtual Product Placement

If you're looking for a key function in virtual product placement, look no further than SynthEyes. This software helps you identify the camera's field of view and the exact motion employed during shooting.

This tool is very helpful for product placement because it allows you to put products in the scene without needing specialtracking markers or recordings of the original shooting. Instead, you can simply use the final footage to determine exactly where your products should go.

SynthEyes is a powerful tool that can save you a lot of time and hassle when placing products virtually. If you're working on a project that requires product placement, be sure to give SynthEyes a try.

Kinetic Vision's Virtual Product Placement Tool

In today's world, businesses are always looking for new and innovative ways to market their products. With the rise of sophisticated technologies, industry leaders are now turning to visual communication tools like augmented reality and virtual reality to create unique and engaging experiences for their customers.

One company that is at the forefront of this movement is Kinetic Vision. The virtual product placement tool offered by the company allows businesses to place their products in realistic environments, providing customers with a realistic view of how the product would look in real life. This is an incredibly powerful marketing tool that can help businesses boost sales and increase customer engagement.

What makes Kinetic Vision's tool even more impressive is that it is not just a static image. The digital twin simulation technology used by the company allows businesses to see how their products would interact with the environment around them. This gives customers a much better understanding of how the product would work in their own lives.

Overall, Kinetic Vision's virtual product placement tool is an incredible way for businesses to market their products. It provides customers with a realistic view of the product and how it would work in their everyday lives. If you're looking for a new and innovative way to market your business, Kinetic Vision should be at the top of your list.

Evenness - Launch Your Product In A Digital Show Space

If you're looking for a unique and innovative way to launch your product or service, look no further than Evenness. Evenness is the perfect provider of extended reality solutions for product or service launches, with their virtual product placement service.

Evenness provides a digital showroom for your products, so you can focus on content and invitations without worrying about the logistics of setting up a physical space. Plus, their product placement service ensures that your products are prominently featured in the digital show space.

So if you're looking for a new and exciting way to launch your product or service, be sure to check out Evenness!

BEN: The Expert in Influencer Marketing

As a leading provider of influencer marketing, music integration, and product placement services, BEN has worked with some of the biggest names in the business. BEN has clients including Disney, FC, and Microsoft, and the company has partnerships with the Property Producers Guild of America as well as productions globally.

BEN prides itself on being able to offer its clients an impressions guarantee for all campaigns. This means that you can be sure that your products will be seen by a large number of people – ensuring maximum impact for your brand.

If you're looking for a reliable and experienced partner to help promote your products through influencer marketing, music integration, or product placement, then look no further than BEN. With years of experience and an impressive client list, they're the experts in this field.


All in all, product placement can be a highly effective form of marketing when done correctly. By keeping these tips in mind, you will be setting yourself up for success!