The Ultimate Guide to TikTok Ads: Specs, Types, & More

Oct 29, 2022 6 minutes read

If you're not on TikTok yet, you may be wondering what all the fuss is about. With over 500 million active users globally, it's one of the most popular social media platforms around. And it's not just for kids – although a whopping 41% of its audience base are aged 16-24 years, people of all ages are using TikTok to create and share short videos.

What's more, these users are spending an average of 52 minutes per day on the app, which presents a huge opportunity for businesses to reach a wide audience through TikTok marketing.

Whether you're thinking of creating some fun videos for your own brand or you want to run a full-fledged TikTok marketing campaign, this platform can definitely help you achieve your goals – and make some big bucks in the process.

TikTok is prioritizing vertical videos to create a native-video like look and feel for

As TikTok continues to grow in popularity, businesses are starting to take notice and want to get in on the action. However, with any new platform, there are always a few kinks to work out. For example, with TikTok ads, recommended ad specs have not been finalized yet and are subject to change.

This can be frustrating for businesses who want to create an ad that will have the most impact. However, it's important to remember that not all ad platforms operate in the same way. What works on Facebook or Instagram may not work on TikTok.

One thing that is known about TikTok is that it prefers vertical videos. This is likely because most of the content on the platform is consumed on mobile devices. Creating a video that is vertically oriented will help it blend in with the rest of the content on TikTok and create a more native-looking experience for users.


Ways to Optimize Your TikTok Ads for Greater ROI

As TikTok continues to grow in popularity, more and more businesses are starting to explore advertising on the platform. TikTok ads can be expensive, so it's important to optimize your ad for the platform and target your audience.

There are different ad placements on TikTok with different specifications. For example, In-Feed Ads appear on users’ home feed and are between 9 and 15 seconds long. Hashtag Challenge Ads are creative challenges that encourage users to participate and share with their friends. Brand Takeover Ads are full-screen ads that appear when a user opens the app.

To get the most out of your TikTok ad spend, consider the following tips:

-Choose the right ad format for your goals. If you want to raise awareness about your brand, In-Feed Ads or Brand Takeover Ads might be a good option. If you're looking to drive engagement, Hashtag Challenge Ads could be a better fit.

-Optimize your ad creative for the specific format you choose. Make sure your videos are engaging and visually appealing, and that they tell a story that resonates with your target audience.

-Test different ad placements to see what works best for you. Try running In-Feed Ads in addition to Hashtag Challenge Ads or Brand Takeover Ads to see which performs better.

By following these tips, you can ensure that your TikTok ads are effective and generate a positive return on investment.

Ad Specs for News Feed Series

Are you looking to run a video ad on Facebook but aren't sure of the specs? Well, you're in luck! In this post, I'm going to go over the recommended aspect ratios, file types, and resolutions for news feed video ads.

First things first, let's talk about aspect ratio. The most popular options for news feed video ads are 16:9 and 1:1. I would recommend going with 16:9 if your video is mainly focused on the visuals, while 1:1 would be better if you're trying to show off more text or have a message that you want people to really pay attention to.

As for file types, you can use the same ones that you would for in-feed ads. So, .mp4 or .mov files are both fine. Just make sure that your videos are high quality and don't exceed 500 MB in size.

When it comes to resolution, there is no set restriction, but I would recommend keeping it above 720x1280 px. This will ensure that your videos look great on all devices, from small phones to large desktop monitors.

Finally, let's talk about duration. News feed video ads can be of any length, though shorter videos are often more effective. Ideally, they should be between 5 and 60 seconds. This gives people enough time to watch your ad without getting bored or feeling like they're being bombarded with too much information at once.

So there you have it! These are just a few things to keep in mind when creating news feed video ads. Just remember to keep your videos high quality and within the recommended specifications, and you'll be good to go!

TikTok Ads: Is Advertising on TikTok Worth It?

As of February 2019, big names like Disney and Nike have been able to advertise on TikTok. It is possible that people will keep watching this show into adulthood, but it is not guaranteed. In March 2018, there was a shift in patterns and males became more active on the platform. Both genders are generally active on TikTok. Ads cost a minimum of $10 per CPM.

So is advertising on TikTok worth it?

Well, that depends. If you're targeting a younger audience, then TikTok may be a good option for you. Keep in mind, however, that the platform isn't guaranteed to have long-term staying power. So if you do decide to advertise on TikTok, make sure you're prepared to adjust your strategy if the platform starts to lose users.

On the other hand, if you're looking to reach a male audience, TikTok could be a great option. The platform has seen an uptick in male users in recent months, so if that's your target demographic, advertising on TikTok could pay off.

Ultimately, whether or not advertising on TikTok is worth it comes down to your specific goals and objectives. If you're trying to reach a young audience and you're comfortable with the potential risks, then advertising on TikTok could be a great option for you. But if you're not comfortable with those risks or if you're looking to reach a different demographic, there are other platforms out there that might be better suited for your needs.


So there you have it! Here are a few pointers to remember when crafting newsfeed video ads. Just remember to create high-quality videos that meet the recommended specs, and you'll be all set!

Have fun and happy creating!