Are you an Amazon seller? If so, then you know just how important it is to have high-quality images for your listings. After all, your product images are one of the first things that potential buyers will see when they're searching for items on Amazon.
But did you know there are specific Amazon image requirements you need to follow to ensure your images are optimised for the Amazon search engine? Keep the following image requirements in mind when creating your listing images for the best results. By the end of this post, you'll have a better understanding of how to create listing images that will help you sell more products on Amazon.
Aspect Ratio
Aspect ratio is the term used to describe the proportional relationship between the width and height of an image. It's usually expressed as a ratio, like 16:9 or 4:3.
When it comes to creating visuals for your brand, it's important to know which aspect ratios are best for different platforms. The ideal aspect ratio for a YouTube video is 16:9, while an Instagram story looks best when it's 9:16. And when it comes to Amazon images, there are a few different sizes you should be aware of.
Knowing which aspect ratios to use can help you create visuals that are more likely to capture attention and drive engagement. So if you're looking to optimize your social media strategy or improve your Amazon listings, read on for some helpful tips on aspect ratios.
Image Ratios for Optimal Product Display on Amazon
When it comes to product photography, the old adage of size mattering is especially true. The right image size can make all the difference in how your product appears on a busy Amazon product pages.
Images should have a specific ratio to be optimally framed, and this is doubly important for products being sold online. After all, you only have so much space to work with on a product listing, and you want to make sure that your images are taking full advantage of that limited space.
Product photography and descriptions rely on each other to sell a product. The right image will help potential customers understand what your product is and whether or not they need it. At the same time, though, the accompanying description needs to be well-written and informative enough to close the sale.
Amazon has strict guidelines when it comes to image sizes, and these guidelines should be followed closely to ensure that your images are properly displayed on the listing. Here are some general tips:
• Images should be at least 1000 pixels on the longest side By following these simple guidelines, you can be sure that your images are looking their best on Amazon. And when your images look great, your products are more likely to sell!
• Images should have a resolution of at least 300 ppi
• Images should be saved as JPEGs
• Images should be less than 10 MB in file size
Image Requirements for Amazon
For the best results, images should not be compressed.
When saving a JPEG file, always choose the highest quality setting to prevent degradation from resaving in JPEG format during editing.
When using a TIFF file, do not apply any file compression.
Before submitting an image, all layers should be removed.
- The maximum image aspect ratio is 5:1. The dimensions for height and width should have a minimum of 1000 pixels, but can go up to 10000 pixels.
- A minimum resolution of 72 dpi is recommended.
- The best image ratio is 1:1 with dimensions of 2,000x2,000 pixels.
- Industry specific guidelines may also need to be followed, depending on the type of product being sold. An example would be that clothing items must be photographing either on a model or laying flat.
- The image needs to be a professional photograph with true to life colors. The frame cannot have any watermarks or other designs and the entire product must be visible without extra objects that could create confusion.
- Additional photos may not include offensive elements and should generally be closely related to the product being sold if they are not pictures of the actual product.
product-identifier-variant-code.file-extension
If you're an Amazon seller, then you know that every product you list on the platform needs to have a unique identifier. For physical books, this is typically your ISBN or ASIN. But did you know that there's also a four-character variant code that can be used to differentiate between different versions of the same book?
The variant code is typically used to denote things like hardcover vs. paperback, or signed vs. unsigned editions. So if you're listing multiple versions of the same book on Amazon, be sure to include the variant code in your product title!
Here's a quick rundown of the different Amazon image sizes you'll need to format your listings:
• Main image: minimum 500px by 500px, maximum 10000px by 10000px And remember, all images must be in JPEG or PNG format and cannot exceed 10MB in file size.
• Swatch image: minimum 100px by 100px, maximum 1000px by 1000px
• Small image: minimum 50px by 50px, maximum 500px by 500px
Use high-res images
It's important to use high resolution images on your Amazon listing. In order for images to appear sharp and clear on the listing, they should be a minimum of 1,000 pixels. If you're using product photos from your manufacturer, make sure they meet this minimum size requirement.
In addition to being high resolution, your images should also be of good quality. Poorly lit or blurry photos will not only look bad on your listing, but can also dissuade potential customers from buying your product. Make sure to take clear, well-lit photos that accurately represent your product.
If you're not sure how to resize or improve the quality of your images, there are a number of online tools that can help. Once you have good quality, high resolution images, you'll be able to create a professional looking listing that will attract buyers.
add graphics or text to your amazon images
If you're selling products on Amazon, you may want to consider adding graphics or text to your images. This can be helpful in sharing important extra information, such as product dimensions or special features.
Amazon allows for multiple images per listing, so you can easily add a few additional images with text or graphics. To do this, simply upload your image as usual and then select the option to edit it. From there, you can add text or graphics overlayed on top of the image.
This can be a great way to provide more information to potential buyers and help them make a more informed purchase decision. Plus, it can help your listings stand out from the competition. So if you haven't already, consider adding some extra images to your next Amazon listing.
Conclusion
As an Amazon seller, it's important to remember the image requirements when creating your listings. By following the guidelines and using high quality images, you can ensure that your products are looking their best and selling more than ever before. So what are you waiting for? Get started today!