The Top Kol Marketing Agencies in China

Oct 28, 2022 9 minutes read

Censorship by the Chinese state has resulted in heavy skepticism of traditional media among citizens, who now rely largely on social networks for product recommendations. China's KOL economy is now worth an estimated $8.6 billion.

KOLs, or key opinion leaders, are social media personalities who communicate with their followers on various channels. Though KOLs and influencers both have a significant online presence, a key difference between the two is that KOLs also operate in traditional media.

Social media platforms like Facebook and Instagram are banned in China, so KOLs use platforms like TikTok, WhatsApp, and others.

ParkLu: A Self-Service Platform for Finding and Engaging Influencers in China

ParkLu is a self-service platform that helps brands find and engage influencers in China. With over 40,000 influencers on 13 social media platforms, ParkLu makes it easy for brands to connect with the right people and reach their target audience.

What sets ParkLu apart from other agencies is its focus on quality control. The company manually reviews each influencer before approving them for the platform, ensuring that only the most reputable and influential people are included. This rigorous screening process has helped ParkLu build a strong reputation among both brands and influencers.

One of the key advantages of using ParkLu is its ability to reach Chinese customers. With over 600 million Chinese internet users, ParkLu gives brands access to a vast and untapped market. Additionally, the platform offers a number of features specifically designed for Chinese users, such as language support and currency conversion.

If you're looking for an effective way to reach Chinese consumers, ParkLu is definitely worth checking out. Thanks to its extensive network of influencers and robust platform features, ParkLu makes it easy to connect with your target audience and achieve your marketing goals.

Antipodal Talent: A US-based agency that connects Western businesses with KOLs

If you're looking to connect with some of the top social media influencers in China, then Antipodal Talent is the agency for you. With over 10 years of experience in the industry, they know all about the challenges that foreign companies face when trying to enter the Chinese market.

The focus of Antipodal Talent is on managing the careers of celebrities and models, but their sphere of influence reaches much further, to industries like fashion, technology, entertainment, and marketing. They have even been known to pioneer video streaming in China, thanks to their work with Huajiao, the country's largest live streaming network.

The best part about Antipodal Talent is that they have a massive list of Internet celebrities who are available for hire. So whatever industry you're in, chances are they have somebody who can help you reach your target audience.

So if you're looking for a little help breaking into the Chinese market, be sure to check out Antipodal Talent.

iconKOL: A Chinese Influencer Marketing Agency

In 2016, iconKOL was founded in Hong Kong with the mission of connecting foreign brands with Chinese KOLs. With a bi-lingual platform marketplace and custom campaign development services, iconKOL has become one of the leading kol agencies in China.

As the Chinese market continues to grow and evolve, so does the need for effective influencer marketing. With over 1 billion active internet users, China presents a unique opportunity for brands looking to reach a large and engaged audience. However, navigating the Chinese social media landscape can be daunting for those unfamiliar with the culture and language.

This is where iconKOL comes in. Our team of experts are well-versed in both Chinese culture and the latest social media trends. This allows them to develop tailor-made campaigns that resonates with Chinese consumers. In addition, all of iconKOL’s platform and services are available in both English and Mandarin, making it easy for foreign brands to get started.

If you’re looking to tap into the growing Chinese market, iconKOL is here to help. Contact Us today to learn more about howwe can help you achieve your business goals.

Myprad: A Resources Platform for Chinese Social Media

As social media continues to grow in popularity, so do the opportunities for brands to connect with influencers. However, finding the right influencer can be a challenge, especially if you're not familiar with the Chinese social media landscape.

Myprad helps brands connect with influencers in China by making it easier to find the right resources. The platform provides access to a database of KOLs, as well as tools to help brands select the right accounts for their needs. Myprad helps connect brands directly with relevant influencers, eliminating the need for a middleman and saving time and money.

The agency behind Myprad is focused on improving efficiency and reducing the cost for marketers when they're looking for KOLs. They've solved problems such as information asymmetry, slow response times, and high prices in order to do this. By providing a one-stop shop for all things related to KOLs, Myprad is making it easier than ever for brands to tap into the power of social media in China.


Welcome to Robin8, the influencer marketing platform that utilizes big data, blockchain and Artificial Intelligence technology to power its KOL search engine. With a curated database of over 30 million influencers, Robin8 is the perfect tool for brands looking to launch campaigns with top-tier talent.

Our platform designs KOL campaigns from start to finish, ensuring that each one is tailored to the client's specific goals. To date, Robin8 has executed 900 campaigns for clients including Starbucks, Porsche, Unilever, and JD Finance.

In addition to campaign management, Robin8 also offers a Profile Management EcoSystem that allows brands to optimize their influencer relationships. This system provides valuable insights into an influencer's performance and helps brands identify new opportunities for collaboration.

If you're looking for an agency that can help you take your influencer marketing to the next level, look no further than Robin8. Our experienced team is ready to help you achieve your marketing goals. Contact Us today to learn more about what Robin8 can do for you!

Socially Powerful

Socially Powerful is a social agency with offices in London, the United States and China. They focus on online audiences and deliver high-impact, creative marketing campaigns. Their clients include Pepsi, Huawei and Red Bull.

Socially Powerful has a team of experienced professionals who know how to engage with online audiences. They use cutting-edge technology and creativity to produce stunning results for their clients.

Their work has helped brands like Pepsi and Huawei to reach new heights. And they are constantly innovating to stay ahead of the curve. If you're looking for an agency that can take your brand to the next level, Socially Powerful is the one for you.

Toutiao KOL: The Biggest Chinese Resource Platform

If you're looking for a resource platform for Chinese KOLs, look no further than Toutiao KOL. It has hundreds of influential KOLs with a combined impact on over 10 million fans.

Whether you're looking to collaborate with a KOL or simply want to stay up-to-date on the latest trends in China, Toutiao KOL is the perfect place to start. With so many influential KOLs in one place, you're sure to find the perfect partner for your next project.

KOL Store

KOL Store has gathered a wealth of KOL resources from across the social media landscape. KOL Store has a wealth of experience across a broad range of industries and has helped more than 50 000 businesses. KolRank is a self-media value index that has collected and analyzed data from 200 000 different self-media accounts.

KOL Store is the perfect partner for any business looking to tap into China's vast and powerful social media landscape. With such a large pool of resources, businesses can be sure to find the right KOLs for their products or services. And with KolRank, they can be assured that they are getting the most bang for their buck by partnering with high-value self-media accounts.


ParkLu provides an avenue to reach Chinese consumers effectively. ParkLu is the perfect tool for any marketer looking to expand their reach and influence. With an extensive network of thought-leaders and industry experts, ParkLu makes it easy to get your message out there and achieve your marketing goals.