The Power of Social Proof: How to Use it to Boost Sales and Conversions

Oct 29, 2022 10 minutes read

If a product's sales message includes social proof, consumers are more likely to purchase it. A staggering 66% of consumers said they were more likely to buy a product that had good reviews or ratings.

What is social proof? Social proof is a form of validation that comes from seeing others using or endorsing a product or service. When considering a purchase, people often look to others for guidance on what to buy.

Positive star ratings are another form of social proof that can be very influential in consumer decision making. A recent study found that 82% of consumers are more likely to buy a product that has positive star ratings.

Companies that have positive star ratings on social media accounts tend to do better with consumers. According to the study, respondents were far more likely to do business with companies that had positive star ratings.

Overall, social proof is a powerful tool that can influence consumer behavior. If you're looking to boost sales and encourage customers to buy your product, consider incorporating social proof into your marketing strategy.

Social Proof: Using Peers to Market Your Product

Have you ever wondered why people are more likely to buy a product if their friends or peers have also bought it? It's because of something called social proof.

Social proof is a psychological phenomenon that occurs when people conform to the behaviors of those around them. The theory is based on normative social influence, which suggests that individuals conform in order to be viewed as similar or accepted by others. In other words, if everyone else is doing it, it must be the right thing to do!

So how can you use social proof to market your product? There are a few ways:

1. Use customer testimonials and reviews. A great way to show social proof is to let your satisfied customers speak for you. Customer testimonials and reviews are powerful because they're coming from a third party - someone who is not directly associated with your company. This makes them more credible than anything you could say about your own product.

2. Showcase celebrity endorsements. If you can get a celebrity endorsement, that's even better! Celebrities have a lot of influence and their word carries a lot of weight. When they endorse your product, it shows that even big names trust and believe in what you're selling.

3. Use numbers and statistics. Another effective way to show social proof is through numbers and statistics. For example, if you can say that x number of people have used and loved your product, that will go a long way in convincing others to give it a try too.

4. Leverage social media. Social media is a great platform for showcasing social proof.

ProveSource - social proof software

Looking for an easy way to add social proof to your web or mobile app? Look no further than ProveSource. With just a few clicks, you can add social proof notifications to your app that are sure to increase conversion rates.

And what's more, you can easily customize each notification to match your brand identity. Plus, with the ability to add GIFs, you can really make your notifications stand out.

Best of all, ProveSource offers a variety of pricing plans to suit any budget. So why wait? Give ProveSource a try today and see the results for yourself!

Boast: A social proof software tool that makes it easy to get text and video testimon

Are you looking for an easy way to get text and video testimonials from your customers? Look no further than Boast. Boast is a social media platform designed to make it easy for users to collect and share customer testimonials.

With Boast, you can easily collect testimonials via the app. Plus, you can see ratings for each testimonial, so you know which ones are most impactful. And, if you want to send a thank you message to your customers after they leave a testimonial, Boast makes it easy to do that too. Plus, with weekly request reminders, you'll never miss an opportunity to collect a testimonial.

So why not give Boast a try? It's just $25 per month and it could be the boost your business needs.

Social Proof Software

Are you looking for a social proof software that can help increase your conversion rate by 10%? If so, then you should definitely check out Pulse. Over 20,000 businesses and individuals use Pulse to create social proof on their sites and it starts at just $29 per month.

But what exactly is social proof and how can it help you increase conversions? Social proof is basically when people see that others are using or recommending a product or service, they are more likely to try it themselves. So if you can show potential customers that lots of other people are using and enjoying your product, they will be more likely to convert into paying customers as well.

Pulse makes it easy to create social proof with features like testimonials, customer countdowns, recent activity feed, and more. You can also customize the look and feel of the social proof notifications to match your brand. And best of all, it only takes a few minutes to set up.

Provely - social proof software

If you're looking for a social proof software that's easy to use and navigate, Provely is a great option. Setting up your account only takes a few minutes, and there are three different campaign types to choose from. You can also customize the widget to match your brand's colors and style, and select the location where it will be displayed on your web pages.

Provely is an effective way to increase conversions by showing potential customers that others are using and enjoying your products or services. When visitors see social proof like testimonials, reviews, and even photos and videos of happy customers, they're more likely to trust your business and make a purchase.


If you're looking for a social proof marketing tool that allows for limitless customization, look no further than Fomo. With 30 controls that can be tweaked based on customer knowledge, Fomo starts at just $19 per month – making it a great option for businesses of all sizes.

Not sure how social proof can help your business? Consider this: 92% of consumers say they trust online reviews as much as personal recommendations. And when it comes to making purchase decisions, 70% of consumers say they’d rather learn about a product or service from someone else – rather than from the company itself.

In other words, social proof is a powerful way to build trust and credibility with potential customers. And with Fomo, you can create beautiful, customized notifications that highlight your happy customers and showcase your products in action.

Still not convinced? Check out these five reasons why social proof is essential for eCommerce success:

1. It builds trust and credibility
2. It increases conversion rates
3. It generates leads and sales
4. It improves SEO rankings
5. It boosts brand awareness


If you're looking for a social proof solution that integrates with all of your favorite content marketing tools, look no further than SocialProve. With more than 120 integrations, SocialProve makes it easy to add social proof to any project or campaign.

Notifications on SocialProve start at only $359 per year for 25,000 of them. That's a small price to pay for increased conversions and engagement!

What are you waiting for? Sign up for SocialProve today and see the results for yourself!

Proven is a social proof software tool for WordPress that makes it easy to set up and customize

Proven is a great option that starts at just $39 for a single-use license. With Proven, you'll get seamless integration, customizable appearance, and control over visibility.

With social proof being such an important factor in conversion rates, Proven is a great tool to have in your arsenal. You can use it to increase trust and confidence in your brand, and ultimately boost sales.

If you're ready to take your WordPress game up a notch, be sure to check out Proven.

WPfomify - social proof plugin

If you're looking for a social proof plugin to help increase your conversion rates, WPfomify is definitely worth checking out.

This powerful plugin allows you to add social proof elements to your WordPress pages and posts, such as customer testimonials, recent sales notifications, and more.

What's even better is that WPfomify offers a money-back guarantee, so you can try it out risk-free.

At just $99 per year, WPfomify is definitely worth considering if you want to take your conversion rates to the next level.

Thrive Ovation

If you're looking for a social proof WordPress plugin, look no further than Thrive Ovation. This plugin makes it easy to add powerful testimonials to your store, and quickly and easily find specific ones using the included tagging system.

You can also use the Thrive Ovation plugin to gather new testimonials from social media or blog comments - making it easy to keep your testimonials up-to-date and fresh. Best of all, a single license for Thrive Ovation starts at just $19 - making it an affordable solution for any business.

Don't wait any longer - get started with Thrive Ovation today and see the difference social proof can make for your business!


If you're looking for a way to get feedback from your customers, TrustPilot is a great option. This company provides a platform for customers to write reviews and rate your business with stars out of five. The free plan offers basic reporting, 2 TrustBox widgets, and social proof.

Get video testimonials from customers without needing to schedule calls or edit videos

If you're looking for an easy way to get video testimonials from your customers, StoryPrompt is a great solution. You can send your customers a link with StoryPrompt and they can easily record video responses from any device in their own time. There's no need to schedule calls or edit videos - StoryPrompt does it all for you automatically.

Plus, with StoryPrompt's AI-powered editing, you can be sure that your final video will be high quality and branded for your business. So if you're looking for an easy and efficient way to get customer testimonials, StoryPrompt is the answer.


Don't wait any longer - start using social proof to increase your conversion rates today! You'll be glad you did.