The Most Popular Latin American Influencers

Oct 29, 2022 12 minutes read

Latin American influencers are some of the most talented and popular people on the internet. They have a large following and their influence can be used to reach a wide variety of potential customers. To be successful in influencer marketing, you must use the correct type of influencers for your desired target market. Latin American influencers may be able to better interest potential customers for many firms.

Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar

  • Lele Pons has 49 million followers on Instagram.
  • Lele Pons has 17.8 million subscribers on YouTube.
  • Lele Pons has 1.8 million followers on Twitter.
  • Lele Pons has 6.6 million followers on Facebook.


With over 17 million followers on Instagram, 24.9 million subscribers on YouTube, and 11 million followers on Twitter, Mexican YouTuber Yuya is one of the most popular social media influencers in Latin America.

Born in Mexico City in 1989, Yuya began her career as a beauty vlogger in 2009. Since then, she has become one of the most successful online personalities in the region, with a massive following across all her social media platforms.

In addition to her huge online presence, Yuya is also a successful businesswoman, launching her own line of cosmetics and fashion products. She has also released two books and launched her own app.

Yuya is an incredibly popular and successful social media influencer who has managed to build an impressive career for herself. With such a large and loyal following, there's no doubt that she'll continue to be one of the biggest names in Latin American social media for years to come.

German Garmendia

With over 14.5 million followers on Instagram, 43.3 million subscribers on YouTube, and 12 million followers on Twitter, it's no surprise that Chilean singer, comedian, and writer German Garmendia is one of the most popular Latin American influencers around.

Garmendia first shot to fame with his YouTube channels HolaSoyGerman and JuegaGerman, where he quickly amassed a huge following thanks to his funny and relatable videos. He was the first YouTuber to reach two Diamond Play Buttons - an impressive feat for any creator!

These days, Garmendia continues to entertain and inspire his millions of fans with his positive message and creative content. If you're not already following him, be sure to check him out - you won't regret it!

Salice Rose

Salice Rose is a Latina American social media influencer with over 15 million followers across her various platforms.

Rose began her career on Vine, where she quickly gained a following for her creative and funny videos. She then transitioned to YouTube, where she now has over 2 million subscribers. In addition to YouTube, Rose is also popular on Instagram and Twitter, with over 15 million and 329 thousand followers respectively.

Rose is known for her hilarious personality and relatable content. Her videos often feature comedic skits and challenges that are meant to entertain her viewers. Additionally, she frequently collaborates with other social media stars, which helps to broaden her appeal.

What makes Rose so successful is her ability to connect with her audience. She comes across as genuine and down-to-earth, which allows her viewers to feel like they really know her. Additionally, she isn't afraid to be herself – even if that means making fun of herself from time to time. This self-deprecating humor only serves to make her more relatable and likable.

If you're looking for a good laugh, be sure to check out Salice Rose's channel. You won't be disappointed!

Camila Coelho: Fashion Blogger and Influencer

Camila Coelho has quickly become one of the most popular fashion bloggers and influencers in the world. With over 9.8 million followers on Instagram, 3.4 million subscribers on YouTube, and 1.3 million followers on Twitter, she has a huge online following.

Born and raised in Brazil, Camila originally became interested in fashion and beauty while working as a model. After starting her own fashion blog in 2009, she soon began to gain a large following both in Brazil and around the world.

In addition to her successful blog, Camila has also launched several successful businesses, including her own line of cosmetics and a clothing line with Forever 21. She has also been featured in magazines such as Vogue and Harper's Bazaar, and has walked the runway for some of the biggest names in fashion.

With her combination of beauty, style, and business acumen, it's no wonder that Camila Coelho is one of the most successful Latin American influencers today.

Olalla Lopez: Popular Mexican Vlogger & Video Maker

  • Based in Mexico
  • 9.5 million Instagram followers
  • 15.7 million YouTube subscribers
  • 5.2 million Facebook followers
  • Works with talent agency UTA
  • Has provided voice work for Spanish version of Trolls
  • Won MTV Millennial Awards and Mexican Nickelodeon's Kids Choice Award

Luisa Fernanda: Popular Social Network Personality

Luisa Fernanda is a Colombian social media personality who has amassed an impressive following of over 17 million Instagram users. She is also a film actress, appearing in the popular movie Back to School.

Born and raised in Colombia, Luisa Fernanda has always been a charismatic and outgoing individual. Her natural ability to connect with people made her a perfect candidate for a career in social media. And that's exactly what she did!

Luisa Fernanda quickly rose to fame on Instagram, sharing photos and videos of her daily life with her many followers. In addition to giving fans a glimpse into her personal life, she also uses her platform to promote various brands and products.

Luisa Fernanda is not only a popular social media personality, but she is also making a name for herself in the film industry. Her role in Back to School was well-received by audiences and critics alike, solidifying her status as a rising star.

There's no doubt that Luisa Fernanda is a multi-talented individual with a bright future ahead of her. Be sure to follow her on Instagram and keep an eye out for her upcoming projects!

Andrea Espada is an Instagram and YouTube star who posts funny videos about dating and relationships

Andrea Espada is an Instagram and YouTube star who posts funny videos about dating and relationships. She has over 6 million followers on Instagram and 17.6 million subscribers on YouTube. On Twitter, she has 302,000 followers. And on Facebook, she has 6.8 million followers.

Espada was born in Panama and currently resides in Los Angeles, California. She is of Nicaraguan descent. Espada is a popular influencer among Latin American audiences.

Her content often pokes fun at the stereotypes surrounding Latin Americans and dating. In one video, she pretends to be a Latina mom giving her son advice on how to pick up girls. In another video, she jokes about the differences between dating Latin American men and white men.

Espada's sense of humor and relatable content has made her one of the most popular social media stars in the world.

Marialejandra Marrero is a Venezuelan YouTuber and beauty influencer

Marialejandra Marrero, better known as Marimarzia online, is a Venezuelan YouTuber and beauty influencer. She has amassed a large following across various social media platforms, with over 6.0 million followers on Instagram, 14.9 million subscribers on YouTube, 1.9 million followers on Twitter, and 2.7 million likes on Facebook.

Marrero's content typically focuses on fashion and beauty, but she also covers a wide range of topics such as lifestyle, travel, and food. Her videos are mostly in English, but she also creates bilingual content for her Latin American audience.

Despite being based in Venezuela, Marrero has managed to build a global audience thanks to the power of social media. She is one of many Latin American influencers who are making a name for themselves online and proving that location is no longer a barrier to success.

Luis Fernando Flores: Popular YouTuber

  • Fernanfloo's Instagram account has 10.2 million followers.
  • Fernanfloo's YouTube channel has 45 million subscribers.
  • Fernanfloo's Twitter account has 7 million followers.
  • Fernanfloo's Facebook account has 7 million followers.

Massiel Arias

Massy Arias is a world-renowned fitness trainer, model, and social media personality. She has over 2.7 million followers on Instagram, 73.1 thousand followers on Twitter, and 899 thousand followers on Facebook.

Born in the Dominican Republic and raised in New York City, Massy is of Honduran descent. She began her career as a dancer, choreographer, and acrobat before finding success as a fitness trainer. Her unique blend of skills has made her one of the most popular Latin American influencers in the world.

Massy is known for her tough workout routines and incredible physique. But she's also recognized as a powerful voice for body positivity and self-love. In 2017, she was named one of the most inspiring women in sports by ESPN. And in 2018, she was included in Forbes magazine's list of top Latin American digital stars.

With such a large following, Massy has the ability to reach millions of people with her message of hope and empowerment. She uses her platform to inspire others to lead healthy and active lives. And she encourages her fans to love themselves just as they are.

Lejuan James - Social Media Star

  • Social Media Platforms: Vine, Facebook, Instagram, Twitter
  • Followers: 2.6 million on Instagram, 299 thousand on YouTube, 113 thousand on Twitter, 3.3 million on Facebook
  • Type of Content: Comical videos

Dulce Candy

Dulce Candy is a Latina YouTuber, Instagrammer, and all around social media powerhouse with nearly 3 million followers across her channels. Dulce originally gained fame for her fashion and beauty haul videos on YouTube, but has since expanded her brand to include everything from DIY and lifestyle tips to motherhood content.

No matter what Dulce is posting about, her fans are always eager to engage with her content. In fact, Dulce's engagement rates are some of the highest in the social media world - a testament to her ability to connect with her audience.

But it's not just Dulce's huge following that makes her an influencer to watch. She also has a massive reach, particularly among Latin American audiences. Dulce is one of the most popular social media stars in Latin America, and her influence extends far beyond just her home region.

Whether you're a fan of Dulce Candy or not, there's no denying that she's a force to be reckoned with in the social media world. Keep an eye on this rising star - she's sure to continue making waves in the months and years to come!

Elizabeth Ruiz

Elizabeth Ruiz is a Latin American influencer with a huge following on Instagram and YouTube. With over 503,000 followers on Instagram and 16,100 subscribers on YouTube, she is one of the most popular Latin American influencers out there. Her content focuses on fashion, beauty, and lifestyle, and she has collaborated with some of the biggest brands in the industry. If you're looking for someone to follow who will inspire your personal style and give you some great tips on living your best life, Elizabeth Ruiz is the perfect person to follow!


All of these Latin American influencers have something special that sets them apart from the rest. They all have huge followings and a loyal fanbase. But more importantly, they all possess the ability to connect with their audience in a real and relatable way.

Whether you're looking for fashion inspiration, beauty tips, or just a good laugh, these Latin American influencers are sure to have something for you. So be sure to check them out and see for yourself what all the hype is about!