The Best UGC Platforms for Boosting Your Marketing Strategy

Oct 29, 2022 9 minutes read

Content created by users is a fantastic way to engage your target demographic on various social media platforms. It can also be a great way to get insights into what your customers are thinking and feeling. But manually collecting all of that content can be time-consuming.

That's where ugc platforms come in. These platforms make it easy for you to collect, curate, and publish user generated content on your social media channels. In this post, I'll share some of the best ugc platforms out there, as well as some tips for getting the most out of them.

Pixlee and TurnTo: A UGC Platform for Brands

Pixlee and TurnTo have joined forces to provide brands with the ultimate UGC platform. With Pixlee's powerful tools for collecting, curating, and publishing user-generated content, combined with TurnTo's analytics and shopping features, brands can now take full advantage of the power of UGC.

Pixlee's UGC collection tools make it easy for brands to gather images from specific hashtags, while their spam and brand protection filters ensure that only high-quality content is published. And with Pixlee's shopping tools, brands can easily connect products with user-generated images, making it easy for customers to find and buy the products they're interested in.

With the combination of Pixlee and TurnTo, brands now have everything they need to make the most of UGC. So if you're looking for a powerful UGC platform that can help you boost your sales and build customer loyalty, be sure to check out Pixlee and TurnTo today.

Yotpo - eCommerce Marketing Platform

If you're looking for an ecommerce marketing platform that can do it all, look no further than Yotpo. Yotpo makes it easy to set up SMS marketing campaigns, as well as loyalty and referral programs. You can also use user-generated content to enhance your visual marketing strategy.

There's no doubt that user-generated content is a powerful marketing tool. But what exactly is it? This type of content is incredibly valuable because it's coming from people who are already familiar with your brand and have a vested interest in its success.

When you use Yotpo to collect and showcase user-generated content, you're giving your customers a voice - and that's a powerful thing. Not only does it build trust and credibility with potential customers, but it also helps you better understand the needs and wants of your target audience. So if you're ready to take your marketing to the next level, sign up for Yotpo today!

Trend: A Dense Network of Creators for Customized UGC

As a business owner, you know that user-generated content(UGC) is a powerful marketing tool. But finding the right platform to host your UGC can be difficult. There are so many options out there, and each one offers different features and pricing structures.

One option you may want to consider is Trend. The platform, which offers a dense network of 3700 creators, starts at $100 per creator. This means you'll have plenty of options when it comes to finding the right talent for your project. Plus, you can customize the types of content that are created, so you can get exactly what you need.

If you're looking for a robust UGC platform with plenty of customization options, Trend is worth checking out.

Get UGC content rights from original creators

If you're looking for user-generated content for your business, one option is to get the rights directly from the original creators. This can be done through a platform like UGC Platform, which offers different service options starting at $249 per month.

With this approach, you can ensure that you have the necessary rights to use the content in the way you want, and you can work with the creators to get exactly the type of content you need. This can be a great option if you have specific requirements or if you want to build a long-term relationship with content creators.

Bazaarvoice - A Shopper Engagement Platform

Bazaarvoice is a shopper engagement platform that helps brands and retailers drive sales and conversions. The platform enables brands and retailers to collect user-generated content, or UGC, from shoppers. This UGC can then be used to create product launches, sales campaigns, and other marketing initiatives.

The Bazaarvoice platform also provides a number of features that help brands and retailers engage with shoppers. These include photos, Q&A, and ugc platforms. These features allow brands and retailers to connect with shoppers on a deeper level, helping to drive sales and conversions.

TINT Is Perfect for Collecting, Storing, and Publishing Basic UGC

If you're looking for a basic platform to collect, store, and publish user-generated content, TINT is a great option. It has everything you need to get started, including omnichannel UGC marketing campaign capabilities, AI-assisted content curation, and integrations with other popular marketing software. Plus, pricing is not publicly available, so you'll have to request pricing information from TINT via the contact form.

Olapic - Great for UGC and Video Creation

User-generated content is a great way to connect with your audience and create engaging, relevant content. Olapic's UGC tools make it easy to collect and use this type of content in your marketing campaigns.

There are several gallery options available for displaying UGC on your brand's web presence. Olapic also offers machine learning capabilities to help you optimize your content strategy.

Pricing for Olapic's services is available upon request. Contact them today to learn more about how they can help you create amazing content that resonates with your audience.

Wyng: Collect, Create, and Use Engaging User-Generated Content

Are you looking for a way to collect, create, and use engaging user-generated content? Wyng may be just the platform you need.

Wyng collects UGC from a variety of platforms, including Facebook, Twitter, Instagram, and YouTube. With Wyng's UGC tools, you can easily curate and manage your content. You can also create custom campaigns to gather specific types of content from your users.

Pricing for Wyng starts at $49 per month for the Basic plan. The Professional plan is $99 per month, and the Enterprise plan is $499 per month. There is also a free trial available so you can try out the platform before committing to a paid plan.

So if you're looking for an easy way to gather and use engaging user-generated content, be sure to check out Wyng.

Aspire: A Comprehensive Influencer Marketing Platform

Aspiring to be one of the biggest sponsorships in the market today, Aspire provides some of the most comprehensive tools available for influencer marketing. You can use it to build a unique influencer platform that consolidates all your UGC in one place for easy management.

Aspire provides you the ability to stay updated on your campaigns progress as well as collaborating with some of your more reliable and effective customers to help increase sales. With its wide range of features and capabilities, Aspire is the perfect solution for any business looking to get the most out of their influencer marketing efforts.

User-Generated Content

User-generated content refers to any material that is produced by regular people instead of businesses or organizations. Examples of user-generated content include photos, videos, text, and reviews. Brands can share user-generated content across their own social media platforms to engage with followers and customers. User-generated content helps create authenticity for each marketing channel.

There are many platforms out there that allow brands to collect and curate user-generated content. These platforms make it easy for brands to find and share UGC across their social media channels.

Some of the most popular UGC platforms include:

TINT: Tint is a platform that helps brands curate and display user-generated content from various social networks. Brands can create custom feeds of UGC and embed them on their webpages or use them in marketing campaigns.

CrowdRiff: CrowdRiff is a platform designed specifically for travel brands. It helps brands curate user-generated photos and videos from various social networks and embed them on their own sites. Brands can also use CrowdRiff to create digital marketing campaigns around user-generated content.

Stackla: Stackla is another platform that helps brands curate and display user-generated content from various social networks. Brands can create custom feeds of UGC and embed them on their webpages or use them in marketing campaigns. Stackla also offers some advanced features such as sentiment analysis and hashtag tracking.


All of these platforms provide brands with an easy way to collect, curate, and share user-generated content. But which one is right for you? It really depends on your needs and preferences. If you want a platform with all the features, TINT or Stackla could be a good option. If you're specifically looking for a platform to help with travel marketing, CrowdRiff could be a good choice. And if you're just getting started with UGC, Yotpo might be a good option to try out.