The Benefits of Using Shoppable Video Platforms

Oct 29, 2022 11 minutes read

As mobile video consumption continues to increase at an alarming rate, businesses are scrambling to find ways to take advantage of this growing trend. As video is predicted to comprise over 80% of all web content by 2022, it is not astonishing that platforms which allow users to shop via video are becoming increasingly popular.

Shoppable video platforms allow businesses to embed links and call-to-actions directly into their videos, making it easy for viewers to purchase products or services without ever having to leave the video itself. This provides a unique and engaging way for businesses to reach their target audiences, and with the right strategy, can be extremely effective.

If you're considering using a shoppable video platform for your business, there are a few things you need to keep in mind.

Shoppable Video: What Is It & How Can Brands Use It?

As a consumer, have you ever been watching a video and seen a product that you were interested in, but had no way to purchase it? Well, shoppable videos are changing that. Shoppable videos allow viewers to watch various products and then buy them online if they're interested.

Many brands are using shoppable videos with embedded links to generate instant sales. Plus, shoppable video platforms make it easy for brands to create and track their videos.

So what is a shoppable video? A shoppable video is a piece of content that allows viewers to purchase products directly from the video itself.

How do brands use shoppable videos?

Shoppable videos are an excellent way for brands to showcase their products and drive sales. By embedding links within the video, viewers can easily purchase products they're interested in without having to leave the video interface. This makes for a seamless shopping experience that can lead to more

Shoppable Videos

-The use of shoppable videos can increase sales by allowing customers to quickly find and purchase products they are interested in.

-Shoppable videos can also help brands take advantage of moments when customers are most interested in purchasing a product.

Boost in conversions with shoppable videos

As a business owner, you're always looking for ways to increase conversions and boost your bottom line. One way you can do this is by using shoppable videos in your marketing strategy.

Videos are more engaging than other types of content, and shoppers who watch them are more likely to make a purchase. Live stream shopping is also becoming more popular, so it's worth considering using a shoppable video platform to reach your audience.

There are several shoppable video platforms available, so take some time to research which one would be the best fit for your business. Implementing shoppable videos could be just what you need to take your conversion rates to the next level.

Amazon Live: A Great Way to Sell More Products and Get More Followers

If you're looking for a great way to sell more products and get more followers on Amazon, then you should definitely check out Amazon Live. The app is free and helps you create and manage live stream content to grow your audience.

The higher level you reach on Amazon Live, the more extra placement opportunities for your live stream you'll have on Amazon's home screen, so it's worth striving for that high level. And if you use a shoppable video platform like VidShout, then you can make it even easier for viewers to buy your products while they're watching your live stream.

So if you want to boost your sales and get more followers, be sure to check out Amazon Live. It's a great way to reach more people and sell more products.

Bambuser - An International SaaS Company

Bambuser is a SaaS company specializing in interactive live video streaming. The company was founded in 2007 in Sweden and their Live Video Shopping product was launched in 2019. Bambuser, since then, has been utilized by big brands such as Samsung.

Bambuser provides a number of features to its users, including the ability to customize their players, in-player carts, live chat, and schedule and analyze their live shows. Pricing information is not publicly available and must be requested from the company.

What sets Bambuser apart from other shoppable video platforms is its focus on international markets. The company has offices in Sweden, Spain, the United Arab Emirates and South Korea. This gives them a strong foothold in the global market for shoppable videos.

Bambuser's Live Video Shopping product has been very well received by both brands and consumers alike. The ability to shop directly from a live video stream is very convenient and makes the whole experience more interactive. With Bambuser, you can be sure that you're getting the best possible quality when it comes to live video streaming.

Buywith - Helps brands use video to engage with influencers

Buywith is a great option if you want to use video to connect with influencers. It's a platform that helps brands connect with influencers and also provides a number of features to boost engagement. For example, it has a screen-sharing feature that makes it easy to share content with others, as well as video chat and text chat capabilities. Plus, brands can assess the success rate of an influencer campaign with metrics. If you want to learn more, you can always sign up for a demo session.

Clicktivated: Shopping Made Easy

If you're like most people, you love watching videos. Whether it's on YouTube, Facebook, or Instagram, there's just something about moving images that captures your attention. But what if you could do more than just watch videos? What if you could actually shop for products within the video itself?

With Clicktivated, that's exactly what you can do. This innovative platform allows brands to connect their products with users via video. viewers can then buy the products with just one clicks. No more searching for links or product descriptions - everything is right there at your fingertips.

This is a huge benefit for both shoppers and brands. For shoppers, it's a more convenient way to shop. You don't have to leave the video you're watching in order to find out more about a product or make a purchase. And for brands, it provides a way to concentrate on specific products rather than promoting their entire range.

If you're looking for a new and innovative shopping experience, be sure to check out Clicktivated. It just might be the future of shopping.


Instagram is a huge social platform that reaches a lot of people. In 2018, Instagram introduced shoppable posts and videos. Currently, only businesses approved for the feature can use it. No more than five products can be tagged in a video.

This is a great way for businesses to reach their target audience on a platform that they are already using. By being able to tag products in videos, businesses can give their customers a way to easily purchase the items they see in the videos.

Instagram is just one of many shoppable video platforms out there. There are others such as YouTube and Facebook that also offer this feature to businesses. If you are looking for a way to reach more customers and make it easier for them to purchase your products, then consider using a shoppable video platform.

MikMak: Create a Seamless Shopping Experience for Your Customers

If you're looking for a way to allow your customers to buy products without leaving your social platform, MikMak is the perfect solution. The offered analytics and consumer insights are powerful, so you can see what is working and what is not. Additionally, brands that have utilized MikMak have seen a up to 70% increase in media efficiency.

What makes MikMak so great is that they're a shoppable video platform. This means that your customers can watch videos of your products and then purchase them right from the video. There's no need to leave the platform to go to your store or another webisite. Everything can be done right from MikMak.

If you're looking for a way to improve your ecommerce strategy, make sure to check out MikMak. You won't be disappointed!

Popshop Live

The Popshop Live app is a new way to sell directly to customers using live streaming. The app makes it easy to get started by offering engagement metrics and onboarding content after each show. Popshop Live takes care of the payment and shipping process for sellers.

Using the Popshop Live app is a great way to connect with customers in a new and exciting way. The app offers a convenient platform for sellers to showcase their products and services, and manage all of the details surrounding payments and shipping. With its easy-to-use interface and comprehensive features, Popshop Live is sure to revolutionize the way businesses sell online.

Spin: The Top Retail Tech Startup to Watch

There is no need to look any further if you want to know which retail tech startup is worth watching. That would be Spin. This shopping-only network integrates with Shopify and offers its own Shopper Influencer Network. Retail Technology Innovation Hub voted 2020's top retail tech startup.

What sets Spin apart from other retail startups is its focus on shoppable videos. This innovative platform allows shoppers to purchase products directly from videos, making the online shopping experience more interactive and engaging. With Spin, there's no need to leave the video you're watching in order to make a purchase - you can do it all right from the platform.

This convenience and ease of use is why Spin is quickly becoming the go-to choice for online shoppers. If you're looking for a new and innovative way to shop online, be sure to check out Spin.

YouTube Introduces Shoppable Videos in

YouTube has introduced a new shoppable video feature that allows you to sync your Google Merchant Center feed with your advertisements. This will enable you to increase the advertisement's CTA to product pages and included items.

Shoppable videos are a great way to increase conversion rates and sales, as they provide viewers with a direct path to purchase the products they're interested in. In order to take advantage of this new feature, simply create a Merchant Center account and link it to your YouTube channel. Then, create an ad using the shoppable video template and select the products you want to feature.

If you're not already using video ads on YouTube, now is the perfect time to start! Shoppable videos provide an interactive and engaging experience for viewers, and can help you boost sales and conversions. Give them a try today!


Shoppable videos can be a powerful tool for businesses to boost sales and reach their target audiences when the right strategy is used. If you're considering using shoppable videos for your business, keep these tips in mind to make sure you get the most out of them.