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The Leading Mobile VR and 360 Programmatic Advertising Platform

Built by the most experienced team in App Marketing, we’re here to help drive the Mobile 360 and Mobile VR Market to mass consumer adoption.

Our ad engine is built from the ground up to provide gorgeous, spatial ad experiences that drive true immersion with your brand. Experience them here.


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One of the most exciting things a company can do is bring virtual reality to its customers. We can help you build virtual experiences that will blow people's minds since we have unrivalled skills in 3D modelling, rendering, animation, and VR app development.


Retail, manufacturing, education, and other businesses are utilising augmented reality to gain a competitive edge. We create augmented reality solutions for businesses who want to provide their customers with engaging experiences.


We create, manage, and support specialised software development teams for our clients, as well as provide recruitment and relocation services for companies looking to hire developers to work on-site in their own offices.

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5 Sports VR is going to revolutionise


As VR becomes more popular, its uses will begin to extend beyond shooting zombies and Job Simulator. One place in the ‘real world’ where VR is already beginning to make an impact, is sport. VR can enhance the spectator experience – who wouldn’t love to experience a first person bone crunching tackle from the safety of their living room?  – as well having the potential to, hopefully in the not so distant future, offer unique training methods for athletes. For example, I’m sure boxers would love the opportunity to spar opponents in an ultra-realistic VR simulation, where one realistic element that’s missing is long-term brain damage. But without further ado, the list:


1. NFL


American Football and therefore the NFL, is well known for their freaky superhuman athletes, and superhuman athletes are born through superhuman training. The NFL has in recent history, operated on the bleeding edge of sports science,  and it should, therefore, come as no surprise that several NFL teams and college teams are already beginning to implement VR training. 3 years ago the Stanford university team developed STRIVR, a VR-based program where the player is placed into the role of the quarterback, and can execute plays as they would in the real game – minus the brain damage.

For the spectator, the nature of the whole ‘super-human athletes’ thing suggests that the majority of us mere mortals will not be able/have the desire to experience what is like to play in a Super Bowl first-hand, which is where VR comes in. Imagine having a first person view of the winning touchdown, or alternatively falling off the sofa in fright as you turn to see a 300lb monster trying to remove your head from your shoulders.


2. Extreme Sports


Now I understand that is a broad category, but it sure is easier than listing each sport that Red Bull slaps its logo on. And besides, there seems to be a new way to make sane people think you’re suicidal becoming a sport every week. But more to the point, since every budding adrenaline junkie seems to be in possession of a GoPro these days anyway, the natural progression must be VR, right? I’m sure many more people would be willing to throw themselves out of a plane or off a cliff, if it didn’t actually involve you know, throwing yourself out of a plane or off a cliff.


3. Boxing/MMA


As I mentioned in the introduction, the ability to spar all day without endangering your long-term health would be invaluable to combat sports athletes, but also the ability for fans to experience the perspective of the fighters corners, or the reasonably priced ringside seats that are out of reach of almost everyone that isn’t an A-list celebrity, could shake up the combat sports world. Spectators could garner newfound respect for fighters that would reduce keyboard-warrior-ism, it could show the subtleties in techniques missed in normal camera angles, or alternatively provide a greater incentive to illegally stream pay-per-view events. Swings and roundabouts.


4. Tennis/Badminton


Or any other non-contact play versus an opponent rather than the clock type sports. The nature of non-contact would suggest that the risks and technical difficulties of having to strap a camera to your body while competing would be largely reduced, and the fast paced action of racquet sports would be great to watch. Volleyball could work too, I mean, I can’t quite think why, but I’m sure many more people would tune into Olympic beach volleyball if watching it felt as if you were on the court . . .


5. 100m Sprint


Imagine a world where instead of turning on the TV to watch Usain Bolt cruise to victory in one of the original and truest forms of human competition since time began, you could strap on your VR goggles and watch Usain Bolt cruise to victory in first person instead! No but seriously, the prospect of coming close to the feeling of traversing the earth at the fastest speed possible with legs, is an exciting one. Although it would be pretty gutting to be spectating the guy coming in first and seeing nothing but track for a whole 9 point whatever seconds. I already want my money back.

And there we have it. Although the technology is still being developed and there are many an obstacle to overcome, I’m sure that television companies everywhere are already salivating at the thought of the creative new ways they can charge us for watching sport. And even if they’re not, I know I am. Not literally though, that would be weird.

Oculus VR: The story so far

For decades people have been dreaming of a virtual reality (VR). VR is a technology that allows you to experience games as if you were part of it. Until now there have always been two major bottlenecks in creating a virtual reality:

  • lack of processor power
  • and a lack of affordable VR headsets


In recent years the processor power has increased significant, and the upcoming launch of the Oculus Rift virtual reality headset seems to solve the second bottleneck.
The beta version of Oculus Rift gives a compelling look into the future of virtual reality.

The term “virtual reality” dates from 1938, and was conceived by Antonin Artaud. He was a French writer and actor who wrote in his book ‘The Theatre and Its Double’ about a virtual theater, in which fictional actors acted.


Oculus Rift founder Palmer Luckey


A typical virtual reality setup consists of a powerful computer, a head-mounted display (HMD) that can display stereoscopic 3D images, sensors that can detect head movements of the carrier and one or more input systems such as gloves with sensors or motion sensors. Because you can really look around you and can interact with the virtual environment it really feels like you are in a virtual world.

For a long time VR technology was limited to scientists and the military with powerful computers and a large budget for the headsets. But computers are becoming more and more powerful. The average gamer has a system that can easily render complex 3D worlds. But the hardware to see those worlds in 3D is not available, or rather not affordable. This is what the American Palmer Luckey with his company Oculus VR wants to change.


Origin of Oculus VR


The 21-year-old Luckey’s been since his childhood in love with VR and said that he owns the largest private collection of virtual reality headsets in the world. He asked over a year ago wondering why does not have affordable VR headsets, and was determined to change that. And with success: through his Oculus Rift Kickstarter campaign, he raised $ 2.4 million for the development of an affordable virtual reality headset, which was named ‘Oculus Rift’. Oculus VR received an extra boost when John Carmack joined the Oculus VR team. John Carmack is a legend in the world of 3D gaming through his involvement with games like Doom and Quake.


The Oculus Rift development kit

In the past year Oculus VR received two more fundings, with a total worth of $ 91 million. That money is needed not only to develop the hardware, but also to investigate the occurrence of virtual reality sickness (simulator sickness). Virtual reality sickness is the phenomenon in which some people who use a VR headset get sick. The funding is also need to develop development tools and a healthy community of developers. In order to be truly successful VR’s next hardware will obviously needs to have enough content – games, simulations, etc. that makes optimal use of the opportunities that a headset like the Oculus Rift offers.

To get developers excited Oculus VR has a clever strategy by offering developers the so-called Oculus Rift Developer Kit. The Oculus Developer Kit is a beta version of the Oculus Rift which developers can use to make their games and other programs to fit for virtual reality. That Dev Kit, as the set is called, consists of a headset, some cables and a special box which connects the computer and headset. The Dev Kit has already been sold more than 40,000 times and is currently out of stock. Many developers, including NASA, are now developing VR applications.

Oculus Shows ‘Central Area Show’ Engineering for Enhanced VR

Oculus Study, the R&D department of the organization introduced a brand new and “groundbreaking” show technology that they’re calling ‘Focal Area Display’, that could significantly enhance the graphics quality and level of emphasis in digital reality to get a more normal viewing experience.

The problem with today’s OCULUS GEAR VR is the fact that since the show is set in a collection length general from our eyes, they don’t permit our perspective to concentrate normally on digital items at a different level. Within the real life, when our eyes concentrate on an item anything else about it blurs and falls out-of-focus—essentially developing a level-of-field-effect also often called ‘bokeh’ in photography. OCULUS GEAR VR display methods presently aren’t effective at creating this impact precisely and, consequently, places and items inside the digital picture are improperly fuzzy.

The clear answer Oculus is focusing on is supposed to solve the concentrating problem and goals to carefully reproduce how our eyes work-in actual life. Additionally, it has got the possible capability to allow user’s who use corrective contacts encounter VR more easily with no need of the prescription spectacles.

As Oculus explains it: “Focal area shows imitate the way in which our eyes normally concentrate on items of different depths. In the place of attempting to include increasingly more emphasis places to obtain exactly the same level of level, this fresh strategy modifications the way in which light enters the show utilizing spatial light modulators (SLMs) to fold the headset’s emphasis around OCULUS GEAR VR — growing depth and increasing the quantity of area displayed simultaneously.”


As the engineering continues to be in its first stages of improvement and never likely to come in the Oculus Rift any time in the future, it’s thrilling to determine this sort of development and study advancing forward to enhance the entire viewing experience in OCULUS GEAR VR and AR, as well.

Oculus declared that its forthcoming 1.15 application update for that Rift has become on the General Public Examination Funnel, permitting enrolled customers to examine the brand new edition before the official rollout is launched.

What’s AR?

In a nutshell Augmented Reality (AR) is adding information to what you see and, one assumes, eventually to what you hear, touch and taste.

By far the best known AR application is the HUD, or Head Up Display which has been in use since the Second World War.  Initially it only had optical replacements for gun sights so the pilot’s peripheral view was not obscured by a huge metal ring with cross hairs in the middle and his head is up and eyesight focussed at a distance – on the target.  However, as radar and targeting systems were added these displays became increasingly sophisticated adding target acquisition markers (range, bearing and relative height) for attack and missile lock warnings and status indicators etc. for defence and system warnings.

Now this technology has percolated to the street allowing us to use a hand held device to locate the nearest tube station even if it isn’t visible through crowds or buildings, but that is only part of the story.  We have the following broad capabilities:

Instrumentation is much as I described for the early HUD displays.  It simply makes visible in your field of vision something which would otherwise divert your attention from the view ahead.  Many cars are now fitted with a HUD and there are several GPS speedometer apps for the iPhone which will be reviewed elsewhere on AugmentedReality-iPhone.  These usually allow you to mirror the display so, when placed on the dashboard your speed, direction and even navigational information are reflected on the car’s windscreen the right way up.

Augmentation applications add to or change the appearance of reality.  This can be something as simple as adding a little alien to a photograph taken with your iPhone (see Magicam) to seeing how you will look in a new piece of clothing or overlaying the path of a ball or puck onto a television broadcast in real time.  There are other exciting possibilities here like expanding human vision.  Mercedes have a working infrared system on the S-Class which currently displays in a monitor near the instruments – it doesn’t take a big leap to see that if they can track eye and head movement accurately they could expand that image to apparently fill the whole screen blending with reality to add detail.  There is an interesting crossover here into Virtual Reality (VR) where everything you see is synthesised and the real environment is hidden – this would, it seems be simpler to achieve but more hazardous in the event of an inevitable hardware or software problem!

Object Recognition in real time.  This involves the system seeing real world objects, identifying them and adding information to them.  This is the least exploited area at the time of writing.  The most likely initial developments are likely to be barcode-like objects designed to stand out from background clutter.  These will be used as triggers for additional information about the object to which they are attached.  Eventually as the sophistication of computer vision systems increases these techniques will no longer be necessary and if you want the Terminator-like ability to see peoples clothes sizes you could have it…

Interaction.  Another area still in its infancy.  Imagine your iPhone interacting with your AR glasses to project an AR keyboard in the air and allow you to actually type on it to send a text message reply… and you thought using a Bluetooth headset made you look weird!  Current interactions on hand held devices are limited to you interacting with the virtual items on the screen – touching them to activate additional information or, in the case of games, to shoot at the virtual targets on the screen.

Merge VR goggle review – Is it worth buying?


I am writing this post today to review an awesome virtual reality headset, the Merge VR. c with your smartphone, so which one to buy? There are a couple of things to keep in mind before you buy a virtual reality headset.

The things you need to be aware when buying a VR headset would be the comfort, the features , the applications, the adjustment of the lenses and of course, the price. All of this will make the difference to get the best experience of virtual reality with your headset.

First off this review will probably go only one way because I absolutely love the Merge VR goggles, of course, it is still a review and I would tell you all about the pros and cons of it, based on my own experience.

I was so impressed the first time I got my hands on it and I still am today, I am using it almost every day, playing games, watching videos, there are a lot of things you can do with it and there are always new content, new apps getting developed for virtual reality so it is the perfect time to get your own headset!


Let’s talk comfort


The comfort of a headset is one of the most or probably THE MOST important thing about a headset. If when you wear it you feel pain or discomfort, the experience will not be the same and the immersion in a virtual world neither and that is the opposite of what we want with virtual reality and it’s not going to work if your headset is bringing you back to reality by hurting your face. You won’t be able to play long or watching movies without feeling discomfort…

One thing I can guarantee with the merge VR is that you will never feel any pain wearing it nor discomfort, even if you wear if for a long period of time and that’s probably where the success of it comes from.

And why is it any different from any others?

This is because of the materials it’s made of. The merge VR headset is the only one that is made of soft flexible foam and there are a lot of advantage to that. First off…

Lightweight: The headset is extremely lightweight, I think the exact weight is 370g (without your smartphone in it), even with your smartphone inside you will barely feel it on your head, that’s the different between hard plastic and soft foam, the foam is much lighter, I don’t know why there are not more headset like this, it’s such a great idea.

Soft flexible foam: Since the headset is made all of soft foam, this is what you will feel on your face, and in the nose area, and it just feels so good. Of course, every headset has some kind of foam or leather rubber around the face but the main problem with a lot of headsets is with the nose gap, they usually don’t put foam there and your nose can get sore quickly. With the Merge, I even tried to if I press down on it on my nose to see if that would actually hurt but I didn’t feel a thing

Headstraps: With the two parts head straps (one on top, one on the back of your head), the headset will never move on your face or come down on your face. The straps are all adjustable as well so it fits everybody, so all you have to do it put it on and enjoy the ride without worry.


Now with the features


Adjustable, Custom lenses: There are two buttons on top and two on the bottom to adjust the lenses, this is useful depending on what type of phone your are using and your own interpupillary distance.
Flexible foam body: As I mention before the foam body makes the headset really comfortable and fun to wear but on top of that is is almost impossible to break, you can squish it, drop it as many times as you like and nothing will ever happen to it, compare to hard plastic that is much more easily broke. Also, the foam tight on your face keeps the light from coming in.
Audio port: There are two spaces on both sides of the headset that allows you to plug in your headphones and/or your charging cable while playing, believe it or not, it is not every headset that as this function, as important it is.
Camera access for augmented reality: This is a really cool feature, on the front there is a removable part that you can take off really easily that allows you to have access to the camera. There are a lot of augmented reality apps, that are really fun to try, so it’s a good thing to have that option.
Anti-fog ventilation: The two littles holes right on top, keeps the lenses from fogging so that you have always the clearest view possible.
Dual input buttons: The two same button to adjust the lenses, but there are your only control button, instead of taking your phone of the headset you can use those button to click on your phone screen, select different videos, start, pause, no use for games yet, though.


Let the fun begin!


So, how exactly can you use this headset? It’s really simple, all you have to do is download some virtual reality apps from the Apple Store for iOS or GooglePlay Store for android. There are plenty of applications available at the moment to enjoy virtual reality, you’ve got a bunch of VR games you can play (shoot zombies, drive your favorite car, explore the world.


How to watch virtual reality videos with your smartphone


Augmented reality is so much fun too, it’s like adding virtual elements, to your actual environment. By example, you can be walking down the street with the headset on and with app called dinosaurs, you can watch dinosaurs walking around you in real size, as big as they were when they ruled the earth! ( People will probably look at you funny though but whatever dinosaurs, it’s so cool!)




If you want to experience virtual reality for a good price I would definitely recommend the Merge VR goggles, they are durable, easy to clean, the most comfortable headset I’ve seen, I totally love them and I am sure you will too for a low price of it is worth the money guaranteed!

The Void – A Virtual Reality Theme Park


I think this is going to show everybody just how cool is virtual reality and what we are to expect in the future of it. The void is a virtual reality theme park where you are going able to move around in an arena or what they called  Gaming pods, while seeing a completely different virtual world while wearing a virtual reality headset called the Rapture HMD. Sounds pretty cool right?

The way it works is by creating virtual worlds over a real physical environment so you will be able to interact with this virtual world using your hands, holding weapons, open doors with holograms, awesome stuff really.

When I learned about this, I was completely amazed seeing how far we’ve got with the technology of today, the void is not open to the public yet but it’s functional, and you can already buy your reservation tickets online. It says to be ready in summer 2021.

These virtual worlds will have endless of possibilities, only our imagination really will be the limitation of what we gonna be able to experience inside The Void, but right now it’s still a work in progress but they already created different world we are going to be able to explore pretty soon.

Research Facility: Aliens! In this one, you explore a futuristic research facility and the goal is to retrieve an ancient alien life form. You need to fight your way through spiders, drones, aliens, equip with your laser gun.
Dimension one: Travel in a mysterious temple to uncover all of it’s secret.


The feeling inside the Void


The idea behind the void is to experience virtual reality in a physical sort of way. Beeing able to walk around, touching control panel, holding weapons you will feel real vibration, air pressure, cold, heat, elevation change, you will smell different things, all to make the experience as real as it gets.

They will have also a motion simulator, where it will gives you the impression of flying a jet, or riding a mechanical robot, or exploring space, anything you can imagine really.


The technology


The gear for the void is quite fascinating, things that you can’t get at home.

The Rapture HMD: This is the head mounted display that will allow you to see all the different worlds, you have a pair of high-quality headphone integrated into it and also a microphone for communication with other players during the game.

The Rapture Vest: With this vest you will feel everything, if you get shot by bullets, or attacked by a monster, it has a number of contact point that will not only vibrate but interact depending on what action is going on in the virtual world.

The Rapture Gloves: The gloves will allow you to control your hands for a complete immersion, you will be able to pick up any weapon you find, or gives punches to a monster attacking you, casting spells, you will have super power with it.

The Void is really the future of entertainment it’s something that never has been before with a unique concept where eventually you will be able to experience anything you want, anything you imagine. I am excited for when it’s coming out I will keep you posted on any updates they make.

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