Virtual reality (VR) has shown to be more than a craze in recent years. Virtual and augmented reality is expected to have a combined economic impact of $29.5 billion by the end of this year. In 2020, 82 million headsets were scheduled to be sold, indicating that consumers are interested.
As a result, it’s no wonder that more companies are adopting this fast-expanding market. If you want to stay competitive, you’ll need to get on board with virtual reality. You don’t want to appear quaint or old-fashioned in this age of high consumer expectations.
However, before initiating a VR marketing campaign, you should be aware of four key themes to get the most out of this technology.
1. AI, augmented reality, and virtual reality join forces
You’ve already experienced the convergence of artificial intelligence, augmented reality, and virtual reality if you’ve ever used a filter on Instagram or Snapchat. Marketers can — and should — go beyond simply putting a dog’s nose and ears on a shot as these technologies improve and become more accessible.
AI, AR, and VR applications can be combined to improve a brand’s capacity to provide further customization to customers. Thanks to its use of visual analysis via a neural network, you could utilize its image recognition technology to acquire shopping options and reviews if you took a picture of a piece of furniture. It’s even possible to match the table with other items.
2. Virtual reality encourages emotional involvement.
Do you want your customers to take action as a result of your marketing efforts? Then it should come as no surprise that you should use emotions in your marketing efforts. VR can assist you in achieving this goal.
You’ll be in a better position to elicit diverse emotions from your audience as technology gets more immersive and tactile. These emotional blows will not only affect them but will also strengthen their bonds with your brand.
3. The concept of Gamification becomes a reality
Gamification or the application of game design thought to non-game situations isn’t a new concept for marketers. Social Media Examiner described the 26 aspects of a gamification-based marketing plan back in 2012 when it became clear that igniting customers’ competitive juices was a good thing.
Because it fosters more brand recognition and deeper engagement, Gamification was effective almost a decade ago and is still effective now. This form of interactive material can also be effective at converting customers and helping you stand out from the competition.
On the other hand, Gamification offers enormous potential for marketers because more users are engaging with VR and AR on their smartphones, thanks to affordable mobile VR devices like Gear VR, Google Cardboard, or Daydream View.
“Apps for health and welfare are just the beginning of these gamification tactics. Brands and marketers may use Gamification to attract new consumers and maintain long-term connections with existing ones by providing users with a one-of-a-kind experience that only their company can provide, “Tim Bond, the DMA’s head of insight, adds. “For example, in personal banking, these can be used to reward loyal customers; in fashion, they can unlock special discounts or early access to new products; and businesses can even employ gamification metrics to provide fans with exclusive material.”
Virtual reality has gone a long way in the last few years. It’s no longer a piece of futuristic technology out of reach for the average person. It has grown more accessible to both customers and enterprises due to more affordable headsets, better ease of use, and cross-platform capabilities. As a result, customers expect brands to employ technology to create a one-of-a-kind experience, which means you’ll need to keep up with the current trends to match their expectations.
What trends in virtual reality marketing excite you the most?