7 Tips For Getting Started With Virtual Reality Marketing
Customers today are seeking natural, engaging, interactive, and personal experiences. Marketers must use increased interaction and highly tailored messages to impress their clients as consumers become more brilliant. As a result, virtual reality (VR) has emerged as one of the most effective marketing tools for creating realistic experiences and standing out from the crowd (For more Virtual Reality News, click here). Here’s all you need to know about VR marketing and advertising so you can uniquely satisfy your customers’ expectations.
What Is Virtual Reality Marketing?
First and foremost, the phrase can define virtual reality by defining “virtual” and “reality.” The term “virtual” can be defined as “close,” whereas “reality” refers to what we experience as humans.
Virtual reality is essentially a sort of “near-reality” or “reality emulation.” In addition, VR is defined as a “computer-generated simulation of a three-dimensional image or scene that can be interacted with in an increasingly life-like manner by a person wearing a special headset or gloves equipped with sensors.”
VR is also linked to telepresence, which “allows users to feel as though they are physically present in a different location or time,” as well as immersion, which is defined as “deep mental involvement.” VR technologies, in general, allow for increased emotional intensity and provide a new dimension of experience.
As a result, virtual reality has become one of the most talked-about new consumer technologies in recent years. VR has lately become more accessible to the marketing business due to technological advancements and decreased production costs. Several brands are already using it to raise awareness, improve engagement, and improve the customer experience. To effectively engage their customers, these firms have been organizing VR events to support planners like Get out Events. Furthermore, it is predicted that virtual reality (VR) will continue to disrupt business paradigms, becoming the next significant platform change following the web and mobile devices.
Why Should Virtual Reality Interest You?
The use of virtual reality (VR) and augmented reality (AR) has expanded dramatically in recent years. They’ve even been used in marketing initiatives by savvy internet marketers. The essential advantage of adopting AR and VR in marketing is that it adds value to the customer by providing individualized content and new business models. Here are some recent facts that show you can’t afford to overlook virtual reality:
By the Numbers: Virtual Reality
By 2022, the VR sector is expected to be worth around $33.90 billion.
• By 2021, it is expected that 82 million VR headsets will have been sold.
• By 2021, there are expected to be 200 million VR users, up from 200,000 only a few years ago.
• 62% of consumers say they’d be more engaged with a brand that sponsored a virtual reality experience.
• A brand that incorporates virtual reality is viewed as forward-thinking by 71% of consumers.
Furthermore, some of the most forward-thinking firms are already experimenting with virtual reality. The acquisition of one of the leading virtual reality businesses, Oculus, by Facebook, which is now building a virtual reality social networking platform called Space, was a watershed moment in virtual reality history. Apple has a distinct division named ARKit that works on augmented reality for iOS devices. Furthermore, Google has enabled VR on Chrome, and Mozilla has done the same.
Overall, it’s evident that virtual reality is the next big thing, and you should start thinking about how to incorporate it into your marketing approach right away. It’s official: virtual reality advertising has here, and it’s here to stay.
How To Incorporate Virtual Reality Marketing Into Your Content Strategy
So, if you’re ready to follow in the footsteps of other bold brands and incorporate VR marketing into your content strategy, keep the following in mind:
1. Consider your current audience
One of the most crucial things to do is look at how your clients are already consuming your content. Consider what channels customers use to learn about and communicate with your brand. Is it Instagram, Facebook, your company’s website, or a mobile app? Google Analytics, Followerwonk, Capsulink, and other audience analytic tools can help you better understand your audience and their behavior. You can add virtual reality components or VR content into your design after knowing which medium your customers prefer.
Disney, for example, created a 360-degree virtual reality experience of flying across one of the locales in the upcoming Star Wars film. The virtual reality footage was distributed through Facebook’s 360 video feature, which garnered 6.6 million views, 75k likes, and 237k shares.
2. Virtual Reality Is A Platform, Not A Message
Because virtual reality is fresh, new, and intriguing, it piques client curiosity. However, it would help if you did not think of VR as a marketing message in and of itself. Keep in mind that it’s only a platform, and for it to be effective, it must deliver valuable branded experiences. As a result, when developing a virtual reality marketing strategy, keep in mind your key message or what you want your audience to learn, experience, or do. The VR must then be used to achieve those objectives.
Virgin Holidays is an excellent illustration of how virtual reality can help a corporation reach its objectives. Virgin Holidays created a 360° experience of visiting resorts in Mexico using Google Cardboard technology. The film depicts what guests may do and see in these locations, such as swimming with dolphins and walking along cliffs. The campaign’s primary purpose was to persuade customers to book their next vacation with Virgin Holidays. As a result, sales of the excursions featured in the VR film skyrocketed.
3. Create a Memorable Experience
Remember that VR isn’t just about your brand’s message when developing your content marketing plan. Virtual reality opens up a slew of new possibilities for really immersive and believable experiences. You should take advantage of virtual reality technology and focus on providing a memorable experience for your customers.
TOMS Shoes did just that when using virtual reality technology to allow consumers to experience TOMS Giving Trips firsthand. Customers were taken to a giving destination with a team of TOMS personnel, where they were introduced to a local youngster named Julio, who demonstrated his living conditions. Overall, everyone who tried the VR video had a genuine and meaningful experience.
4. Incorporate immersive storytelling into your virtual reality marketing.
The film used to be the most immersive storytelling medium available. The crowd, on the other hand, was still just watching. Now, virtual reality offers a new level of “presence” and the sensation of being present. As a result, it’s an effective tool for telling your brand’s story. Within your video, make sure you have a straightforward narrative for your user’s trip. Use interactivity, as well as visual and auditory clues to enhance the story’s impact.
For example, The New York Times has developed a dedicated VR mobile app that tells immersive stories. The New York Times uses virtual reality to put its readers at the center of the news. The unique storytelling and innovative technology allow individuals to visit areas they might not otherwise see. The Fight for Falluja, for example, is a virtual-reality film that effectively conveys the story of Iraqi forces’ battles to recover the strategically crucial city of Falluja from ISIS.
5. Make Contact With Long-Distance Clients
Another significant benefit of VR is that it facilitates content creation for customers who are located far away. This implies that potential clients won’t have to travel far to learn about your business, making you more approachable. For example, the KAUST Museum established Viewseum, a virtual reality initiative for those who find the distance a barrier to visiting the museum. The project contains a virtual reality viewer and a virtual reality software that allows visitors to virtually explore the KAUST Museum from the comfort of their own homes.
6. Use Virtual Reality Marketing to Showcase Your Products
Furthermore, virtual reality marketing is an excellent approach to show customers your products without them having to visit your store. This means that your potential clients can try out what your company has to offer from the comfort of their own homes. The IKEA Virtual Store is a perfect example of this, as it allows you to browse the Living room, Living room storage, Bedroom, and Wardrobes sections at any time of day. Customers may “walk” through the store, scan, and even buy things without ever leaving their couch.
7. Use VR marketing to add value
Finally, keep in mind that the goal of your VR solutions should be to provide value to your consumers. Always keep your clients in mind and evaluate how you might assist them in solving difficulties and improving their lives. According to Lowe’s study, many customers lack the confidence or expertise needed to complete DIY projects. As a result, they launched Holoroom How To, an on-demand virtual reality skills clinic. Customers are immersed in a DIY project and given step-by-step directions on the VR headsets and grasp the controllers.
Virtual Reality Marketing – We Are VR
Content marketing is continually changing, and staying on top of the latest trends is more crucial than ever. Virtual reality and augmented reality marketing are here to stay, and if you play your cards well and think outside the box, you’ll be able to stand out from the crowd and attract new clients. As part of your overall digital marketing plan, get started with augmented / virtual reality marketing and advertising now!