How to Make Social Media Listening Work for Your Business

Oct 29, 2022 22 minutes read

These days, reputation is everything. In the modern age, businesses live and die by their reputation – and social media plays a big role in that. A single negative post on social media can do serious damage to a company's bottom line. That's why it's so important for businesses to monitor their social media activity closely.

There are a range of tools available to help with this. Social media listening platforms like Hootsuite Insights or Mention can help you track what's being said about your brand online, so you can quickly address any negative sentiment. So if you're not already monitoring your social media activity, now is the time to start.

Brandwatch - A social media listening, publishing, advertising, measurement, and customer data management platform

Brandwatch provides you with the ability to listen to social media, publish ads, measure data, and manage customer information so you can make more informed decisions about your marketing and business strategies. It provides you with insights into what people are saying about your brand online, helps you track competitor activity, and provides tools for managing your social media presence.

The Essentials plan starts at $108 per month, and the Full Suite Custom Pricing option is available for enterprise customers. Brandwatch offers a 14-day free trial so you can try out all of its features before committing to a paid plan.

Some of the key features of Brandwatch include social media listening, which allows you to monitor online conversations in real-time; publish, which allows you to share content across multiple channels; advertise, which gives you the ability to create and manage ad campaigns; measure, which lets you track the performance of your marketing campaigns; and customer data management, which helps you organize and segment your customer data.

With Brandwatch, you can gain valuable insights into what people are saying about your brand online and make more informed decisions about your marketing and business strategies. Try it today with a 14-day free trial.


As the world of marketing becomes increasingly digital, so too does the need for tools that provide real-time insights into what people are saying about your brand online. Enter Digimind, a social listening and market intelligence platform that provides users with unlimited social media accounts and top reputation module to help them stay on top of their game.

But what exactly is social listening? Social listening is the process of monitoring social media channels for mentions of your brand, competitor brands, or industry keywords. This allows you to monitor how people are discussing your brand in the present moment, and recognize any possible issues or possibilities that come up.

With Digimind, you can set up custom alerts so you're always the first to know when something important is happening. You can also track competitor activity, get detailed reports on market trends, and much more. In short, Digimind is an essential tool for anyone serious about staying ahead of the competition in today's digital world.


There are a lot of social media listening tools out there, but Brand24 is one of the best. They offer three plans - Basic, Pro, and Enterprise - and each one has its own set of features.

The Basic plan is great for small businesses or individuals who want to track up to 5 keywords. You'll get real-time results, 24-hour support, and access to the Brand24 dashboard.

The Pro plan is ideal for businesses that want to track more than 5 keywords. You'll get all of the features of the Basic plan, plus you can track up to 10,000 mentions, get advanced reporting, and receive priority support.

The Enterprise plan is perfect for large businesses or organizations that need to track an unlimited number of keywords. You'll get all of the features of the Pro plan, plus you'll get custom reports, API access, and dedicated account manager.

No matter which plan you choose, Brand24 makes it easy to find out what people are saying about your brand online. And with their 24-hour support, you can always reach someone if you have any questions or concerns. So if you're looking for a social media listening tool, be sure to check out Brand24!

AgoraPulse: A Professional Social Media Management App

AgoraPulse is a professional app for managing your social media, with three different plans to fit your needs - Pro, Premium, and Enterprise.

The Pro plan is great for small businesses or individuals who want to get started with social media listening and management. For only $79 per month, you'll have access to all of AgoraPulse's features, including Facebook Page and Instagram management, Twitter monitoring, reporting, and more.

If you're looking for more advanced features, the Premium plan might be a better fit. For $199 per month, you'll get everything in the Pro plan plus additional features like Facebook Ads management, Facebook Insights integration, team members and collaboration tools, and priority support.

finally, if you need even more customization and power, the Enterprise plan is the way to go. With this plan, you'll get a custom price quote based on your specific needs. Some of the features included in this plan are unlimited team members, custom branding, API access, and dedicated account manager.

No matter which plan you choose, AgoraPulse is an excellent tool for managing your social media accounts professionally.

YouScan: The Best Social Listening Tool for Visual Insights

If you're looking for the best social media listening tool, then look no further than YouScan. With its customizable pricing and ability to detail each search, YouScan is the perfect tool for any business.

What sets YouScan apart from other social media listening tools is its Visual Insights feature. This allows you to see not just what people are saying about your brand, but also how they feel about it. This is an invaluable tool for understanding your customers and making sure that your marketing efforts are on target.

With five searches included in all plans, YouScan makes it easy to find the information you need. And with boolean operators available, you can be as specific or general as you like in your searches. No matter what you're looking for, YouScan is the perfect tool for finding it.

BrandMentions: Comprehensive Brand Monitoring

If you're looking for a comprehensive brand monitoring solution, look no further than BrandMentions. This powerful platform offers three different plans to suit your needs and budget, starting at just $49 per month.

So what does BrandMentions do? In short, it helps you track and analyze online mentions of your brand across the web. This includes social media, news outlets, forums, blogs, and more.

There are many benefits to using BrandMentions. First, it allows you to quickly and easily track what people are saying about your brand online. This is valuable information that can help you adjust your marketing strategy in real-time.

Second, BrandMentions provides detailed insights and analysis of your brand mentions. You can see things like sentiment analysis, most popular topics, top influencers, and more. This data can be incredibly valuable in understanding how your brand is perceived by the public.

Finally, BrandMentions makes it easy to take action on negative mentions. With a few clicks, you can reach out to the person who made the mention and try to resolve the issue. This can help protect your reputation online and prevent damage to your brand.

If you're looking for a complete brand monitoring solution, BrandMentions is a great option. It's affordable, feature-rich, and easy to use.


If you're in the business of social media, then you know that one of the most important tools you can have at your disposal is a good social media listening platform. BuzzSumo is one of the best out there, and it's available in four different pricing tiers to fit any budget.

The Pro tier starts at just $99 per month, and it includes all of the basics that you need to get started with social media listening. Plus, if you want more advanced features, you can always upgrade to the Plus or Large plans for additional fees.

Here's a breakdown of what you'll get with each plan:


  • Social Media Listening: Monitor keywords, hashtags, competitors, and more
  • Alerts: Get real-time alerts whenever someone mentions your keywords
  • Analytics: See detailed insights into your social media performance
  • Reports: Generate custom reports to share with clients or team members

-All of the features in Pro, plus…
-Influencer Identification: Find influencers in your industry who can help promote your brand
-Content Insights: See which content is performing best on social media
-Team Members: Add team members to your account so they can help manage your social media presence

-All of the features in Plus, plus…
-Agency Tools: Agency-specific features like client management and billing integrations
-Enterprise Support: Dedicated support from a BuzzSumo expert

No matter which plan you choose, BuzzSumo is an essential tool for anyone in the business of social media. With its ability to help you listen to conversations, track competitor activity, and generate insights and reports, it's an invaluable asset for any size business.

Sprout Social: A High-end Professional Social Media Management App

  • Standard plan: $99 per user, per month
  • Professional plan: $149 per user, per month
  • Advanced plan: $249 per user, per month
  • Sprout Social offers a unified Smart Inbox for managing messages from all social media platforms in one place
  • The Query Builder feature in the social listening tool allows users to create complex Boolean searches to track mentions of keywords

Talkwalker Analytics

Talkwalker gives users valuable insights into customer consumption habits so they can more effectively market to them on social media. The Talkwalker listening platform makes it easy for businesses to track their brand's hashtag performance and customer sentiment across 10 social networks, as well as popular topics related to their brand. This visual listening technology is an invaluable tool for understanding how customers interact with your business online, and can help you make better informed decisions about your marketing strategy moving forward.

NetBase: AI-powered social media listening

If you're looking for a social media listening platform that can provide deep insights into customer conversations, NetBase is worth considering. The platform's AI analyzes posts in real-time across a whopping 99 countries and an even more impressive199 different languages; making it an incredibly powerful tool for understanding what people are saying about your brand.

NetBase not only processes social data, but also non-social data sources like surveys,focus group results, Ratings, And Reviews To Generate Business Insights. This makes it possible to get a comprehensive view of how customers feel about your brand.

The platform helps users compare data from the Content they own, earn, or partner with. It can also discover when a brand is mentioned in pictures across visual platforms like Instagram. This wealth of data can be extremely valuable for understanding the effectiveness of your marketing efforts and identifying areas for improvement.

Forrester Research has named NetBase a leader in social listening platforms in a recent report. So if you're looking for a platform that can give you actionable insights into your social media presence, NetBase is definitely worth checking out.

Cyfe - All-in-One Business Dashboard

Are you looking for a comprehensive business dashboard? One that can help you track all your social media, marketing, sales, and operations data in one place?

Introducing Cyfe! Cyfe provides comprehensive data and insights to help you better understand your business. With Cyfe, you can easily create customizable dashboards to track any metric or KPIs you want.

Best of all, Cyfe offers a 14 days free trial so you can try it out before committing to a paid plan. plans start at just $29 per month.

So why not give Cyfe a try today and see how it can help you take your business to the next level?

Mention: Monitor Your Brand and Industry

Are you looking for a way to monitor your brand and industry? Mention is a great tool that can help you do just that.

With Mention, you can track all online mentions of your brand or keyword, so you always know what people are saying about you. Plus, you can see how your brand stacks up against the competition with Mention's competitive analysis features.

Mention offers three different plans: Solo, Starter, and Company. The Solo plan is $29 per month, the Starter plan is $99 per month, and the Company plan is custom priced. There are discounts for annual payment, and there is a free trial available.

Mention's social media listening features are particularly valuable for businesses. With social media listening, you can track all online conversations about your brand or keyword across social media platforms. This way, you can quickly respond to any negative sentiment and turn it into a positive customer experience.

If you're looking for a way to monitor your brand and industry, Mention is a great tool to consider.


If you're managing your own reputation, or that of a business, you know how important it is to stay on top of what people are saying about you online. But with so many different platforms and channels out there, it can be tough to keep track of everything. That's where Reputology comes in.

Reputology is a social media listening tool that helps you track, analyze, and respond to online reviews and mentions across the web. With Reputology, you can see all your reviews and mentions in one place, so you can quickly identify any potential problems and address them before they spiral out of control.

But Reputology isn't just for businesses. If you're a job seeker, for example, you can use Reputology to monitor your online presence and make sure potential employers are seeing the best version of you. Or if you're a public figure, Reputology can help you keep tabs on what people are saying about you in the press and on social media.

No matter who you are or what your needs are, Reputology can help you protect and improve your online reputation. And the best part is, it's affordable for everyone. Single location plans start at just $110 per month, while multi-location plans start at $60 per month. Agencies can get started for as


As a business owner, it's important to understand what content resonates with your audience. With so much content being produced and shared every day, it can be tough to keep track of everything. This is where social media listening comes in.

Social media listening is the process of monitoring social media channels for mentions of your brand, keywords, competitors, or anything else that you're interested in. This is a great way to get insights about what articles, posts, and social object people like the best.

There are a number of different tools that you can use for social media listening. Some of the more popular ones include Hootsuite Insights, Mention, and Google Alerts.

After you establish your social media listening platform, you will have the ability to view posts via a graph or card layout. This will allow you to see at a glance which pieces of content are performing well. You can also filter posts by different criteria, such as engagement rate, reach, or shares.

If you find that certain pieces of content are resonating particularly well with your audience, you can share them with your social networks. This is a great way to amplify the reach of your most successful content and ensure that your audience sees the stuff that they're most interested in.

Socialbakers - Insights for Optimizing Social Media Marketing

Are you looking for ways to optimize your social media marketing? If so, you'll want to check out Socialbakers. This company provides an in-depth look at the success and ROI of various social media campaigns.

Socialbakers provides an array of solutions that can help you monitor and assess data from all your company's touchpoints. Key features include search and discovery, influencer relationship management, content review, campaign management, and campaign reporting.

And the best part is that Socialbakers services are available on all major social media platforms, including Facebook, Instagram, YouTube, and Twitter. So if you're looking for a way to take your social media marketing to the next level, be sure to check out Socialbakers.

Zoho Social

  • Standard plan: $15 per month
  • Professional plan: $40 per month
  • Premium plan: $65 per month
  • Pro plan: $299 per month
  • Agency plan: $320 per month
  • Agency Plus plan: $460 per month


If you're in the market for a social media management platform, Hootsuite is definitely worth checking out. They offer three different plans - Professional, Team, and Business - with prices ranging from $49 to $739 per month. Enterprise plans are also available, but pricing is customized based on your needs.

The Professional plan is great for small businesses or individuals who want to be able to track up to 10 social media profiles. For just $49 per month, you get all of the basic features like scheduling posts, monitoring activity, and analyzing analytics.

If you need more than 10 profiles, the Team plan might be a better fit. It allows you to add up to 20 team members and costs $129 per month. In addition to everything included in the Professional plan, you also get access to features like team workflow and reporting.

For larger businesses, the Business plan offers support for up to 35 team members and unlimited social media profiles. Pricing starts at $739 per month, but increases depending on the number of users you have. This plan also includes advanced features like custom branding and API access.

Enterprise plans are perfect for businesses that need even more customization and flexibility. Pricing is determined on a case-by-case basis, so if you're interested in this option be sure to contact Hootsuite directly.

No matter what your needs are, Hootsuite has a plan that can work for you. And if you're not sure which one is right for you, they offer a 30-day free trial so you can try before you buy. So why not give them a shot? You may be surprised at how much easier social media management can be with Hootsuite by your side!

Tips for Using Social Listening Tools

As a business owner or marketing manager, you know the importance of staying up-to-date on the latest trends and developments in your industry. But did you know that one of the best ways to do this is by using social listening tools?

Social listening tools allow you to track and monitor online conversations about your brand, product, or industry. This information can be extremely helpful in understanding what consumers are saying about your company and areas where potential improvements could be made.

However, social listening is not something that you can just set and forget. To get the most out of these tools, there are a few things you need to keep in mind:

1. Have a clear purpose. Before you start using social listening tools, it's important to have a clear understanding of what you're hoping to achieve. Do you want to track brand mentions? Identify customer sentiment? Monitor competitor activity? Once you know what your goals are, you'll be better able to select the right tool for the job.

2. Be prepared to make changes. The insights you gain from social listening should be used to inform your marketing strategy. If you see that certain topics are generating a lot of negative conversation, be prepared to make changes to your approach. Similarly, if you notice that a competitor is having success with a certain type of content, consider incorporating similar tactics into your own strategy.

3. Be consistent. Social listening is an ongoing process, which means you need to be prepared to commit the time and resources necessary to get results. This means setting aside time each week or month to review data and making adjustments to your strategy as needed. It's also important to have a dedicated team in place to manage social listening tools and interpret the data - without this consistency, it will be difficult to see any real results.

4. Set realistic expectations. Finally, it's important to set realistic expectations for what social listening can achieve. These tools can give you valuable insights into customer sentiment and behavior, but they won't magically fix all of your marketing problems overnight. Use social listening as one piece of a larger puzzle and be patient as you work towards seeing results.


Don't wait until it's too late to start monitoring your social media activity. With the right tools, you can quickly and easily track online conversations, identify negative sentiment, and take action to protect your reputation. So why not give one of these platforms a try today? Your business will thank you for it.