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The Leading Mobile VR and 360 Programmatic Advertising Platform

Built by the most experienced team in App Marketing, we’re here to help drive the Mobile 360 and Mobile VR Market to mass consumer adoption.

Our ad engine is built from the ground up to provide gorgeous, spatial ad experiences that drive true immersion with your brand. Experience them here.

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One of the most exciting things a company can do is bring virtual reality to its customers. We can help you build virtual experiences that will blow people's minds since we have unrivalled skills in 3D modelling, rendering, animation, and VR app development.

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Retail, manufacturing, education, and other businesses are utilising augmented reality to gain a competitive edge. We create augmented reality solutions for businesses who want to provide their customers with engaging experiences.

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We create, manage, and support specialised software development teams for our clients, as well as provide recruitment and relocation services for companies looking to hire developers to work on-site in their own offices.

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We create, manage, and support specialized software development teams for our clients, as well as providing recruitment and relocation services for companies looking to hire developers to work on-site in their own offices.

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Oculus Rift and a laptop, Does it work together?

There are lots of reasons people prefer a laptop over a desktop, it’s more convenient, easy to travel with, doesn’t take as much space ( it doesn’t have all these wire hanging in the back), so if you are a gamer like me and like to combine everyday networking and gaming on your laptop, you will be happy to know that the next generations virtual reality games and the Oculus Rift will be available to play on a laptop.

What kind of laptop do you need to run the rift?

We all know you need a high-performance PC’s to support the rift, this is why at first we taught it would be impossible to play the Oculus rift on a laptop since it was never going to be powerful enough but with the new graphics card from Nvidia the GTX 980 they made it possible to happens.

They already integrated this new card in a bunch of new awesome gaming laptop. Here’s a list of the ones that are going to be compatible with the rift.

ASUS GX700VO (G-SYNC, Water-Cooled)

“MSI GT80” by Liebevoll – Own work. Licensed under CC BY-SA 4.0 via Wikimedia Commons.

AORUS X7 DT (G-SYNC)
MSI GT80 (18,4″, SLI)
MSI GT72 (G-SYNC)
CLEVO P870DM (G-SYNC)
CLEVO P775DM (G-SYNC)

It’s also safe to say that all of these laptops have the same performance as any desktop computers, and another cool thing is that all of them are overclockable, which make gaming really interesting and you can be sure that with one of those laptops, you will get the best experience from the rift that you could get.

Upgrade your PC performance

These laptops above are really top quality and they can go for a lot of money. If you already have a good laptop and you would like to upgrade is the performance to be able to run the rift you can also do that by buying only the parts you need. This could be a better solution for you and a lot cheaper.

First things first, let me show you what is recommended of your system to be able to perform and support the rift.

Video Card: NVIDIA GTX 970 / AMD R9 290 equivalent or greater

CPU: Intel i5-4590 equivalent or greater

Memory: 8GB+ RAM

Video: Output Compatible HDMI 1.3 video output

USB Ports: 3x USB 3.0 ports plus 1x USB 2.0 port

OS:  Windows 7 SP1 64 bit or newer

These are the recommended specs made by Oculus, so if you have most of them there’s the possibility to buy only the parts you need. The most recent laptop already has most of those specs so you could get away having to buy only the video card from Nvidia.

If you don’t know what you are missing there is a test that you can run on the Oculus rift website, to find out if your laptop is rift ready or not, it will also let you know what you need to upgrade to be able to run the Oculus rift to it’s full capacity.

What is virtual reality?

Virtual reality is used to play games and watch videos and movies like never before. It gives you the feeling of being in a totally different environment than the one you are actually in. Those environments are created through a computer and it simulates this three dimensional world that feels real, where you can manipulate stuff and explore it. You can visit virtual world while staying in the comfort of your home and be totally immersed in the action.

Before you were seeing what is happening on your TV, now it is happening all around you just like you are inside the game or video. This way, all the horror games you’ve been playing on your TV will be even scarier, all the thriller movies you’ve been watching where you hold your breath will be more breathtaking or playing a character game (MMORPG) like World of Warcraft by example, instead of creating a character you will be the character, you will be inside the game killers monster and completing quests.

Virtual reality has been around for a while, in was first used to trained soldier’s and pilots in combat simulator without risking any lives, also with doctors before operating on a real patient. Now, it can be used by anybody to play games, watch videos, test-drive your favorite car, or visit your dream home.

It’s in the last few years that we made great advancement towards this technology we taught it will be the future but now the future is already here and also it’s not as expensive as we taught, like the Oculus Rift, which the pre-order are 600$, sure it’s a lot of money but for something this revolutionary I think it’s all worth it.

There are also other ways to experience virtual reality with the only need of your smartphone thanks to Google Cardboard, you can have a taste of virtual reality for less than 20$ and let me tell you that you will be surprised at what you’re getting for this price.

The science behind it?

The way virtual reality works is with tracking sensor on the headset device that will follow your head movement, this way it will know what images to show you to make you feel in a different environment, and our brain will actually perceive this new environment as real, with sound the immersion will feel even realer. You will only see and hear the new world that is generated by a computer so the possibilities are endless.

If you look at your right in real life you will see what’s happening on your right in your new virtual environment. With more advanced technology, you will have sensor’s on all part’s of your body so you can use your arms and legs inside the game. You will be able to walk, run, crawl, turn around, you can use your arms to grab stuff, open door, hold a weapon.

Gaming and much more!

Virtual reality is made to revolutionize gaming that we know, instead of looking at a screen you are literaly inside the game, everywhere you move, everything you do is a new immersive environment. Instead of moving a joystick you will be turning your head around to explore your new three dimentional space.

If you love racing game you will be able to play new by being inside the driver seat of a car and look all around you just like you are really driving. With a first person shooter you will be direclty into the battlefield in the middle of gunfires and explosions. You can even created your own personalized world.

This new technology will not only revolutionize gaming but our everyday life. You will be able to test-drive a car that you like just by sitting at home.

If you are on the market for a new home you will be able to visit real estate just by putting on your headset.

There is still a lot to come for virtual reality, and it can only get better and better.

Also, if you have any questions about virtual reality,  leave me a comment below I will be happy to help you! Thanks for stopping by.

Things You Should Know About Virtual Reality Goggles

The tracking technology displays low-latency excellent picture to improve its immersive experience. Augmented Reality technology is something which is here in order to stay, and it’s going to alter the way we carry out numerous daily pursuits. To create a digital environment, one wants a computer, some distinctive software, and clearly, a small imagination. Or try to find video tutorials online to realize how the program works. Because, it will show errors, if the dimensions of the elements of the building are not properly given. In the proper hands it’s additionally a mind-expanding, creativity-boosting, even mind-altering tool.

With its killer 3D graphics, it permits you to enter the area of mayhem and experience all of it from all directions. It is a parable regarding the way we are aware of the world. Sooner or later, just be certain you merely go to the worlds of Azeroth and Hyrule, not reside inside them! Huge numbers of people throughout the world now are actually giving vent to their desire for a digital pet, online. Looking into the future, an individual might foresee what’s ahead for the digital world and society.

By offering people with a digital reality, it’s an outstanding way to escape from the truth of the actual world for just a little while, which is a huge tension and anxiety reducer. Digital reality isn’t bad. Augmented Reality (AR) is a technology that integrates the digital world with the actual world in actual time, and this may be placed to quite a few uses for the advantage of individuals and groups. Digital reality, on the opposite hand, functions as a digital portal that takes its users to a completely different world. It is created by means of using a special coding language called a Virtual Reality Modeling Languagea or VRML. Augmented Reality, on the opposite hand, enables the viewing of a normal environment by a digital machine which provides real time updates and data about that which we see.

The purpose of Augmented Reality is to make a system where the user cannot tell the difference between real life and the digital augmentation of it. Most simply, video games offer a distraction from real-life scenarios. Essentially, video games are used daily by all kinds of people whether you’re fully conscious of it or not. It’s really hard to pick out the most effective augmented reality games from the awesome selection and selections out there. Today, virtual reality PCs are getting more and more popular as they can be used in a diverse selection of applications. With the Rift, you are in need of an effective gaming PC for a good VR experience.

The Meaning of Virtual Reality Goggles

The optimal/optimally idea is to weigh your choices and find out all the advantages and disadvantages of each. Another cool idea we want to see erupt within the gaming business is the capacity to speak to the characters in a game. It is a well-known truth that now is the era of digital Reality. It isn’t any doubt hyperreality. Well, the response is a big yes! So it again is difficult to understand what the authentic answer

Virtual Reality Goggles Features

The tracking technology displays low-latency excellent picture to improve its immersive experience. Augmented Reality technology is something which is here in order to stay, and it’s going to alter the way we carry out numerous daily pursuits. To create a digital environment, one wants a computer, some distinctive software, and clearly, a small imagination. Or try to find video tutorials online to realize how the program works. Because, it will show errors, if the dimensions of the elements of the building are not properly given. In the proper hands it’s additionally a mind-expanding, creativity-boosting, even mind-altering tool.

With its killer 3D graphics, it permits you to enter the area of mayhem and experience all of it from all directions. It is a parable regarding the way we are aware of the world. Sooner or later, just be certain you merely go to the worlds of Azeroth and Hyrule, not reside inside them! Huge numbers of people throughout the world now are actually giving vent to their desire for a digital pet, online. Looking into the future, an individual might foresee what’s ahead for the digital world and society.

By offering people with a digital reality, it’s an outstanding way to escape from the truth of the actual world for just a little while, which is a huge tension and anxiety reducer. Digital reality isn’t bad. Augmented Reality (AR) is a technology that integrates the digital world with the actual world in actual time, and this may be placed to quite a few uses for the advantage of individuals and groups. Digital reality, on the opposite hand, functions as a digital portal that takes its users to a completely different world. It is created by means of using a special coding language called aVirtual Reality Modeling Languagea or VRML. Augmented Reality, on the opposite hand, enables the viewing of a normal environment by a digital machine which provides real time updates and data about that which we see.

The Hidden Gem of Virtual Reality Goggles

The purpose of Augmented Reality is to make a system where the user cannot tell the difference between real life and the digital augmentation of it. Most simply, video games offer a distraction from real-life scenarios. Essentially, video games are used daily by all kinds of people whether you’re fully conscious of it or not. It’s really hard to pick out the most effective augmented reality games from the awesome selection and selections out there. Today, virtual reality PCs are getting more and more popular as they can be used in a diverse selection of applications. With the Rift, you are in need of an effective gaming PC for a good VR experience.

The optimal/optimally idea is to weigh your choices and find out all the advantages and disadvantages of each. Another cool idea we want to see erupt within the gaming business is the capacity to speak to the characters in a game. It is a well-known truth that now is the era of digital Reality. It isn’t any doubt hyperreality. Well, the response is a big yes! So it again is difficult to understand what the authentic answer is.

AdsOptimal 3DX – Effective 360 Degree Advertising Solution For Virtual Reality

AdsOptimal, a San Francisco based VR solution startup, offers virtual reality advertising solution and helps brands to connect with their audiences better using Virtual Reality. The company initially received seed funding from Y-Combinator, Andreessen Horowitz, SV Angel, Start Fund and angel funds. The company has been profitable through display network, in which we serves billions impressions worldwide.

AdsOptimal deliver VR ads on digital media network, such as mobile websites & apps.  Audiences can see it on their smartphones. Or view it on VR headsets. The app serves 360° Cardboard experience but audiences can display them on any platform, no installation required. VR provides rich content experience to audiences that traditionally cannot deliver on the flat screen. At the present, brands need to build mobile apps to deliver their VR creatives. However, AdsOptimal firmly believe audiences shouldn’t have to download apps to see the content. They should be able to see it right on the websites or apps that they are browsing.

Audiences can browse VR creatives right on the websites or apps. Audiences can use their fingertip to look around or inside the product. The audiences can flip between 2D and 3D mode which work with VR headsets, such as Oculus VR, Google Cardboard and Samsung Gear VR.

There are many companies building tools to create VR content. However, there is no company delivers those content on mainstream digital media. AdsOptimal is among one of very first media networks built for virtual reality developers, platforms and companies!

The Future Of Virtual Reality Advertising Solution

In the past few years, Virtual Reality has been getting attention from the many industries. Recently Time Magazine has described Why Virtual Reality Is About to Change the World. Businesses and brands have developed Virtual Reality apps to gain their customers’ attention. Examples are Infiniti, Jurassic World, and Taylor Swift.

However, do they really work? At the present, number of download for each VR apps is surprisingly low. Average install for each VR apps is about 50,000 installs or lower. In contrast, brand marketers would expect to reach millions in order to make the campaign really work. AdsOptimal was born to offer an effective virtual reality advertising solution!

Audiences Are Not Willing To Download App To See ADs

Statistically, an ad banner that has 10% click-through-rate may give lower than 1% install rate when the ad bring audiences to install an app. Getting someone to install an app is more difficult process than it seem. First, they need to switch to the app store, then hit install button, type in password, wait to download, wait to install, then open the app. Majority of cell phone browsing are on cellular data, which also makes the process even longer.

It will be faster for audiences if they can see the ad right on the websites or apps that they are browsing. In this way, Virtual Reality ad can have at least 10 times higher impressions to its content. Audiences shouldn’t have to download apps to see the ads.

Most People Do Not Own VR Device At This Time

Oculus Rift has shipped more than 100,000 kits worldwide. The number is impressive, however it is still considerably low compared to the number of billion audiences in digital media world. We can expect the shipment growth to continue. But still, we cannot expect audiences to bring Virtual Reality headset with them everywhere.

It will be more convenient for audiences if they can view Virtual Reality ad without any headset and use it when they like to. Generally, Virtual Reality that we see through the headset can also be rendered in 360° on flat screen using mathematical algorithm. So, the better ads would have an option for audiences to view with or without Virtual Reality headset.

AdsOptimal Founder Brad Phaisan

Brad Phaisan grew AdsOptimal from zero to billions of impressions within a year. In addition to display network, he launched AdsOptimal 3DX, a platform for Virtual Reality content, where brands can deliver Virtual Reality creatives on mainstream digital media.

Prior to AdsOptimal, Brad drove millions of dollars of e-Commerce sales for ipsy, and acquired millions of users for a set of Facebook apps. His most acclaimed achievement: 1 app, 1 week, 1 million users.  Originally from Thailand, Brad won multiple worldwide software championships. This led him to work at Microsoft and later on Google, where he built Media Ads – rich ads for search results.

Hands-on with Truffle Pig

Explore an utterly magical animated world on your Oculus Rift.

There’s a moment during Truffle Pig that’s totally magic. It happens after the opening animation that introduces the story of the game, which sets the scene in a beautifully animated way with hand-drawn 2D characters. Moments later, you’re floating above a forest filled with ethereal purple light — your pet pig floating beside you with its legs wiggling in the air — when the flower petals below spring open as you pass by, illuminating nearby trees with a soft blue glow. Combined with the music (The Light, by The Album Leaf) the scene is utterly mesmerizing, magical, and beautiful to look at.

Perhaps that’s in part to the talent behind Truffle Pig. Created by Gentleman Scholar, a production company which typically creates adverts, animation and print, the team has together and fully scripted, animated and produced a part-film, part-game experience for the Oculus Rift.

After loading the game you’ll find yourself in a 3D menu with two options for playing the game. The first takes you along a scripted journey, guiding you through a forest, field and house as you collect floating gems along the way. It’s definitely the best way to play the game the first time around, enabling you to check out the scenery and soak in the atmosphere. The second option is a free-roam mode of sorts, letting you explore the game’s environments at will while collecting gems. In this latter mode you can really get up-close with the world to see its fine details and animation, or fly to the tree tops to soak in the atmosphere.

It’s the attention to detail that really brings Truffle Pig to life. Flower petals open as you pass by, while bizarre plants unleash tiny flecks of light that illuminates the dark corners of the forest. It really is a wonderful experience, and it’s thanks to the Unreal Engine 4 that such a visual treat is possible in real-time. However, all of this attention to detail comes at a cost: framerate. Even on a GeForce Titan-powered PC we struggled to achive a smooth experience while using the Oculus Rift. The sheer number of grass blades, animated elements and real-time lighting all take a massive toll on the GPU. Thankfully it’s possible to instantly lower the graphics detail by pressing H on the keyboard. This lowers the lighting detail which in return doubles the framerate, but the interior of the house at the end of the game suffers visually, with a flat, stark look.

Controlling the game is slightly tricky during the free-roam mode. Moving forward and backward is done via the left thumbstick of a controller, but rotating requires you to tilt your head to one side (instead of just turning the right thumbstick). Similarly, to fly up or down you’ll need to tilt your head while holding forward. It’s a nice use of head-tracking, but button mappings for rotation and height would have been appreciated, if only to lessen the time needed to master the controls.

If you think your PC is up to the task, then Truffle Pig is definitely worth checking out. It’s a captivating experience that can be played over and over without losing its charm, and the attention to detail and animation is great to see in VR.

Hands-on with Tokyo Warfare

Battle through the streets of Tokyo in your own tank with Tokyo Warfare.

Need to let off a little steam? Tokyo Warfare might be the best way to do it. It’s a multiplayer tank warfare shoot-em-up, deep in development for both desktop and VR release, enabling players to choose a team, jump into a tank and then battle to the death through the streets of Tokyo; with a little Manga fun thrown into the mix.

 

Start a new match and you’ll find yourself floating over a fictional version of Tokyo, some hundred feet in the air. This acts as the games lobby, letting you choose a player name before jumping into the action. Once the game begins you’ll find yourself in a third-person view, with the tank sitting in front of you ready for battle. While this view mode works well in virtual reality, it’s worth jumping into first-person mode to really enjoy the experience. Navigating small streets is easier, while enemy tanks also appear slightly closer, making it easy to aim and fire over long distances.

Battling tanks in virtual reality is just as fun as we imagined. The virtual crosshair hovers mid-air, making it easy to distinguish from the background, while stereoscopic rendering helps you to judge the distance between your canon and the enemy tank. Battles soon descend into mad machine-gun fire interspersed with the odd canon fire, with tanks zig-zagging from one street to another. Explosions marking the death of a player could be more dramatic, however; leaving us often unsure as to whether we’d actually destroyed an enemy tank.

 

Controlling the game is best done with the keyboard and mouse at the time of writing. The WASD keys control movement, changes the camera view with E cycles through ammo types. You can also self-destruct your tank by hitting K at any time. The city of Tokyo is fun to explore, with a mixture of wide open streets, narrow alleyways and small bridges to cross, but you’ll soon encounter checkered walls that prevent you from venturing further. While this does limit exploration, it makes finding an enemy tank easier.

 

Graphically the game has a nice clean look that makes enemy tanks easy to spot. There’s still some work to do, with a handful of repetitive areas and some low-res texturing, but this is a game that’s easily recognisable, and it looks vivid and clear in the Oculus Rift headset. Interestingly, by default the VR build defaults to a simple rendering mode that disables real-time reflections, SSAO, HDR and more. This actually works to the games benefit when played on the Rift, making for a sharper image while also adding depth to the stereoscopic rendering. Sure, you can opt to render the game with all its bells and whistles, but you’ll only find yourself in a murky, blurry version of the game.

 

It’s still early days for Tokyo Warfare. The development team are fixing new bugs on a daily basis while improving the game with new features including a better damage model and graphical effects, but the game shows promise, and we’re looking forward to seeing more. You can follow it’s development progress by heading over to the Oculus Forums, but we’ll bring you more news as it happens over the next weeks and months.

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